From Our Sponsor: Sony Ericsson Open chooses as the tournament’s top racquet retailer


Tennis PlazaThe Sony Ericsson Open has signed a four-year contract extension with to carry on as the official tennis racquet retailer at the Tournament. has been part of the Sony Ericsson Open for the last six years, beginning with a modest 200 square foot on-site tent (offering Babolat and Prince products), now expanded to a 2,600 square foot store on Tournament grounds, representing Babolat, Prince, Head, Wilson, Dunlop, Volkl, Fischer, Tecnifibre, Yonex, Luxilon, Kirschbaum and Gamma products.

Leon Echavarria, CEO of Racquet World, Inc., the parent company of, comments: “We are excited to continue our relationship with the Sony Ericsson Open as their official tennis racquet partner, as we again demonstrate our shared commitment to bring all of the best to the world of tennis. We are constantly improving to make sure it remains the most convenient, one-stop tennis equipment destination on the web. We cater to customers who are seeking the best products for their game at the best prices. Free shipping, free stringing, an unsurpassed price guarantee, and a comprehensive selection are some of the ways we keep ultra-competitive and in the game.”

Earl “Butch” Buchholz, Tournament Chairman, echoes the strong customer focus at “Every year, we bring the players who are at the top of their game to the Sony Ericsson Open, providing fans thrill after thrill. That’s our value proposition. shares that spirit. In much the same way, they bring the highest caliber of tennis equipment to the web – the tennis racquets and tennis accessories that the best players in the sport use. remains competitive in price, while offering the ultimate in service to tennis players everywhere at all levels, 24/7. That’s an unbeatable combination, and one we support.”

The 2008 Sony Ericsson Open will be held March 26 – April 6 at the Tennis Center at Crandon Park. Defending champion is Serena Williams.


Please enter your comment!
Please enter your name here