The discreet fashion of Wimbledon 2012


Last year fashion was the topic of Wimbledon with Bethanie Mattek Sands’ tennis-ball jacket and Venus Williams’ awkward zipper-outfit, but this year tenniswear is in the safe zone, except for Serena Williams’ color challenge. Let’s have a closer look.

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Serena Williams challenged the White Clothing Rule by pairing the Nike Women’s London Statement Baseline Dress with cerise shorts/knickers and a matching headband, while Wimbledon requires the outfits to be without solid mass of coloring and little or no dark or bold colors. Nike was not pushing the boundaries with defending champion Petra Kvitova, who was traditionally wearing a sporty, ordinary outfit.

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Maria Sharapova, the fresh proud owner of a career Grand Slam, is always fully-prepared for fashion scrutiny, thinking out her outfits in detail from head to toe with the Nike team. For the touch of color that the white Wimbledon allows, Sharapova chose liquid lime. Here you can see how the Nike Women’s Maria Slam Statement Dress looks from the back.

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My favorite of the tournament is Maria Kirilenko in the Adidas Adipure line. The white dress with a pleated skirt features craft emerald contrasting stripes.

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Ana Ivanovic sported a Lawn Adizero Dress by Adidas, with infrared line detail from back to front and an asymmetrical back. Stella McCartney created a dress with patterned mesh fabric bodice and a flounce skirt for Caroline Wozniacki.

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Agniesza Radwanska is representing Lotto in an elegant dress perfectly compliant with the Wimbledon clothing rules.

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Britain’s Heather Watson was sporting a K-Swiss Women’s Spring Wide Strap Dress with wide straps in silver and breathable stretch mesh areas on the sides and on the back.

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The highest-ranked Briton, Anne Keothavong, wore a Wilson Women’s Timeless Dress with a kiwi color collar and pleats on left side and center back of the skort. Venus Williams was one of the highlights of last year’s Wimbledon with her hard-to-define outfit, but this time her EleVen dress is a perfect subtle elegance.

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Kim Clijsters and Jelena Jankovic are representing Fila. 

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The brand’s focus for this Wimbledon was Kim Clijsters due to her playing her last Wimbledon. Her clothing sponsor made the Trophy collection and dedicated it to her successful career which of all the Grand Slam finals misses only Wimbledon.

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Samantha Stosur‘s Asics dress is similar to her Roland Garros one, just in white of course.

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And to save the best for the last… Italian Camila Giorgi, born on December 31, 1991, playing her second main draw of a Grand Slam, made a name for herself by ousting in straight sets seed No.16 Flavia Pennetta in the first round and seed No.20 Nadia Petrova in the third, before losing to third seed and now finalist Agnieszka Radwanska in the fourth round. Camila may be young, but she wants to establish herself as a fashion-aware player from the onset of her career. Absolute success! Her lace creation by Miami-based designer Denise Cronwall attracted all the attention and made her memorable Wimbledon run the whole package.

What is your favorite outfit of Wimbledon 2012?


For more 2012 Grand Slam fashion, remind yourselves of what women’s tennis players were wearing at the Australian Open and Roland Garros:

And here are our past Wimbledon overviews:

Actually, today I created a whole page with links to all my past Grand Slam fashion articles. Feel free to visit it: Overviews of fashion at the greatest WTA tennis stages – Grand Slams and WTA Championships


  1. for me:
    -Serena : she looks beautiful and the dress is suitable on her
    -Kvitova : simple nothing new
    -Sharapova : i don’t like her choices these days… she can look so much better!!!
    -Kirilenko : i really love this dress so cute nad elegant
    -Watson & keothavong : the ugliest
    -Venus : very good one specially from the back.. her hair looks sweet too
    -Clijesters & jankovic & stosur : nothing new same routine
    -Giorgi : i like her dress she looks in form

  2. Loved Giorgi’s outfit, cute and perfect for an up and coming player.

    Clijster, too boring.

    Venus, too bad we didn’t get to see more of that dress. Sharapova, similar height and build, should be rocking dresses like this.

    Kirlenko, simply darling.

  3. Personally, I don’t like the Kirilenko dress.. There’s something odd I don’t seem to like about it..

    The Giorgi clothes are really great! Refreshing.

    Venus was on her way back. Serena pushed the boundaries, but follows Hantuchova’s lead of last year…

    Can’t wait to get to see all US Open stuff, though. I like all whites, but nothing’s better than all bright colors 🙂

  4. I love Camila Giorgi’s lace dresses and tennis outfits!!! But they are NOT home-made designs!!!!! They are designed by Miami based designer Denise Cronwall. They are sold at many Country Clubs in Florida and online at her website: Credit should be given where credit is due!

  5. Hey Ingrid, I found in one article that they are home made. Thank you for the info, I will update the article now! 😉

  6. Hey Marija! What do you think about the polka dot outfit of Camila Giorgi by Denise Cronwall?? I think it’s super gorgeous! Too bad Giorgi couldn’t repeat her successful appearance at the US Open…

  7. Liz, it’s very cute, although, I’m not sure it’s Denise Cronwall. Here’s a pic:

    But, you know what, maybe this is a surprising answer, but I get sickness in my stomach now of Giorgi and Denise mentioned in the same sentence. Reason: Remember when I wrote the article about how beautiful Giorgi looks in those clothes? It was my honest opinion, not an advertisement. Well, Giorgi’s mother contacted me saying how I should remove the article cause her daughter is not sponsored by Denise and how Denise is supposedly exploiting her daughter’s name… Anyways, I didn’t want any problems and I removed the article. But, you know who is a new player wearing Denise: Mona Barthel! 🙂 It could even be official soon! 😉

  8. Yes, I’ve seen the advertisement of Cronwall and Barthel as sponsorship! Didn’t know you were getting sick of it haha. Too bad for Giorgi, because it is bad advertisement reacting to such an article like that (or her mum, whatever). I thought she too was sponsored by Cronwell, so that’s why I thought it was.. I thought it was odd not to find it on her website, so you’re probably right. But, who’s is it then? 🙂

  9. Liz, it’s apparent that Giorgi was wearing Cronwall at Wimbledon and many other tournaments, but since she doesn’t have an official deal with the brand, it’s apparently forbidden to associate the two. Or it’s just that Giorgi (i.e. her mother) are too strict, paranoid, or whatever… I suppose Giorgi will seal some official deal soon.


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