In the off-season, when the WTA stars put away their racquets, Women’s Tennis Blog traditionally gets to look back at the year behind, from the fashion perspective, and since today is Ana Ivanovic‘s 26th birthday, the most recognizable face of Adidas is having the honor of being featured in the launch of our fashion retrospections for 2013.
After playing the Hopman Cup in her last year’s US Open eye-popping yellow dress, Ivanovic officially started her 2013 season in another yellow design, this time daringly featuring grey, which proved to be fantastic.
During the spring tournaments, Ivanovic worked the same dress, just the blue version with yellow details.
At Roland Garros, her so far career-defining tournament, Ivanovic wore a wonderful navy dress with orange accents. Absolute match for clay!
At Wimbledon Adidas introduced the dress design with a horizontal see-through diagonal on chest and in my opinion it provided just the right edge on a perfectly sporty item.
The brand translated the same style to all the subsequent tournaments of the year, making the red and blue versions of the piece, with an addition of a graphic print on chest.
Everything about the dresses is perfect and Adidas must have realized it, putting it on countless brand ambassadors at the countless number of tournaments. Eventually, tennis fans, who are used to much more variety, got fed up and even frustrated by the same old stuff by Adidas.
However, there are fans who support Adidas’ approach of less designs throughout a season, and the thoughts of those fans can be summed up in the quote of one of our readers, Tulp:
Better a good design on thousand players throughout a year than a bad-to-mediocre one on few during a fortnight, methinks. (Unless one is a spoiled brat addicted to a daily shot of consumer’s latest cheap thrills, of course.)