Nike fashion overview of Eugenie Bouchard’s stellar 2014


The 2014 season was amazing for Eugenie Bouchard — it saw her win her first WTA title, make her first Grand Slam final, crack the Top 5 in the rankings and say goodbye to being a teenager. One of the things that contribute to a player’s performance is definitely their apparel, so let’s see how Nike clad the Canadian during her best year so far.

You know that every year during the off-season I do these so-called Fashion Retrospections and I often like to start with the tennis style queen Maria Sharapova, but I think it’s nice to launch this season’s series with a fresh face, someone I haven’t even featured so far.

Bouchard - Sydney 2014Bouchard - Australian open

After starting the year in a classic tank and skort combo, Bouchard introduced a much more interesting ensemble consisting of a long high-waisted Nike Women’s Spring Premier Maria Skort and a corresponding tank with racerback and keyhole cutout.

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In Miami Bouchard premiered a print skirt, another high-waisted piece, with a perforated elastic waistband, and paired it with a light blue tank featuring a racerback with keyhole cutout and perforations. Both the items are still available for purchase, at discounted prices: Nike Women’s Spring Premier Maria Skirt and Nike Women’s Spring Premier Maria Tank.

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For the claycourt stretch, Bouchard introduced some orange in her look. The outfit shown below was the one in which she lifted her first WTA trophy in Nürnberg.

Eugenie Bouchard - Charleston -Versicherungscup 2014 - DSC_2372

Bouchard made her second Grand Slam semifinal of the season at the French Open in a bright-colored outfit consisting of a tank with a draped mesh back for stylish ventilation and a matching skort with angular pleats.

Eugenie Bouchard - Roland Garros - Topshelf Open 2014 - DSC_6911

At Wimbledon, Bouchard marched to her historic achievement of becoming the first Grand Slam finalist from her country in the Nike Zoom Vapor 9.5 Tour White/Bronze shoes and wearing the classic whites, while she was all fuchsia in Montreal, Cincinnati and New Haven.

Bouchard Wimbledon Bouchard Montreal

For the US Open Bouchard switched from the fuchsia version of her Nike Women’s Fall Premier Maria Tank to the deep royal blue one, resembling athletic swimwear. Her pink shoes Nike Zoom Vapor 9.5 Tour Hyper stood out.

Bouchard US Open Eugenie Bouchard - Generali Ladies Linz 2014 - DSC_1838

The 20-year-old closed the season in the Nike Women’s Winter Premier Maria Tank and a skirt with heathered panels on sides and a waistband matching the color of the tank. Shoes: Nike Zoom Vapor 9.5 Tour Turquoise/Volt.

Most Bouchard’s clothing items that are still available for purchase you can find at this page at Tennis Warehouse.

What’s your favorite Bouchard 2014 outfit? I’d pick the US Open one. Although it does look a bit like swimwear, I like its strong athletic feel, color-blocking and the dark blue tone.

Stay tuned for more fashion retrospectives in the coming weeks! In the meantime, check out our 2014 fashion overviews of Grand Slams and the WTA Finals:

Also do browse through our complete base of WTA fashion retrospectives dating back to 2007! (photos: Jimmie48, Richard van Loon, Saeed Khan/Getty Images, lada/photo, tunelos, Paul Appleyard, Ash Marshall)


  1. Bouchard’s French Open and Wimbledon dresses are very attractive and something us regular folks could wear. (And anything beats the unflattering stuff that Stella McCartney designs for Wozniacki.) It’s great to see a newcomer who is doing so well, despite her end-of-season dive. The off season will probably help her get ready for the Australian tune ups. Cant wait to see more of her in the final stages of tournaments against the top players.

  2. I dunno guys… I actually did like the high wasted skirt look haha. All her other outfits though, were pretty plain and functional. Nothing wrong with that. Just not a lot to talk about.

    Now some of those super tacky Adidas outfits (and even more tacky comments from Stella McCartney), they give us something talk about.

  3. I don’t know… It’s a hard pick and I must say I’m not wow’ed by anything in particular.
    I’m definitely no fan of the tucked-in top… It looks cheap, chabby…. The high waist skort didn’t impress me either, although it surely is something out of the ordinary… The rest is… kind of plain as I see the whole range now. I guess I’ll pick the Blue US Open and the Red New Haven outfit.

    My guess is Adidas is winning this year’s retro’s 😉

  4. Liz, I agree, no items are impressive and the long-waisted skirts is innovative but not wow.

    Jeanius, most of the clothes are wearable in everyday life. That’s what Nike has done, gave up much of the glam in favor of much more simple and wearable clothes.

    Zech, thanks for sharing your vote for the high waist 🙂

  5. Since you were not going to start with the tennis style queen this time, you could’ve at least mentioned that Bouchard wears the tennis style queen’s line for Nike, known as Maria Sharapova Collection 🙂

  6. Merlisa, so you also agree with me.

    Tennis Island, that’s the problem many players who make it big face. That’s why Maria Sharapova is Maria Sharapova, she has handled everything perfectly.

    Marcel Carneiro, I’ve mentioned it numerous times on my blog, so I skipped it this time. 😉


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