Adidas reimagines Jelena Ostapenko’s iconic winning moment at Roland Garros


Jelena Ostapenko sensationally defeated favorite Simona Halep in the French Open final, becoming the first player from her country to become a Grand Slam champion and the first unseeded woman to win the title in 84 years, so her clothing sponsor Adidas decided to celebrate the 20-year-old’s achievement through a personalized photoshoot in the same stadium where the Latvian won her first title.

Wearing the Adidas Roland Garros Tank and Adidas Roland Garros Skirt, Ostapenko completed a memorable fortnight in Paris and Adidas congratulated her on the triumph by flyposting the stadium using imagery of her successful tournament.

The French Open champion’s trophy is Jelena’s maiden title and she amazingly claimed it while making just her eighth Grand Slam appearance. As a consequence, she’s propelled from No.47 to current No.12 in the WTA rankings.

The young WTA star, who had opted for a tennis career instead of her other passion, ballroom dancing, said during Adidas’ celebratory photoshoot:

Winning Roland Garros is an incredible feeling! It still feels like a dream. To enter the competition unseeded and then walk away as the champion is a direct result of years of hard work. Besides a regime of intense training, the people around me are very important. My coaches, parents, agent, fans and also my sponsors. I’m very happy to be part of the adidas family since the beginning of the year. It’s a great feeling to know that I can count on their tennis expertise and sporting heritage going back many decades, including many Grand Slam winners. At this moment, I don’t know if anything can ever top the feeling that I have now.

Adidas is pleased to have had an all-Adidas major final, the first one since the 2008 French Open between Ana Ivanovic and Dinara Safina, while they must be even more pleased that Ostapenko’s remarkable showing promises that this will be just the first in a series of Grand Slam titles in her biography.


  1. Jelena sets an example to young players that they can do wonders again. I remember few years ago when the WTA circuit is dominated by young guns like Sharapova, Ivanovic, Williams sisters. I think in the next few years, we will see more of them. They got inspired by her run. This week Donna Vekic won her 2nd WTA title and she mentioned that she got inspired by Jelena’s run. Anybody can win a slam as long as they work hard for it.


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