A Rolex on her wrist reminds Iga Swiatek how far she’s come

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The way Iga Swiatek stormed to her maiden Grand Slam title at 2020 Roland Garros put her on the map for the biggest sponsorship deals. Looking at her new Rolex watch, the 19-year-old took a moment to reflect on everything she’s achieved.

As a child, Swiatek watched Roger Federer lift major trophies and his Rolex watches stayed engraved in her memory as an integral part of those historic moments. The teenager is now proud to be a member of the same club.

I am thrilled to join Rolex family. This partnership is really inspiring for me and makes me realize how far my journey went — from being a kid and watching on TV how Roger holds the trophy with his timepiece on a wrist to having my own (timepiece, not the trophy [yet?]).

The world No.17 Swiatek has also been sponsored by Asics for her on-court apparel and shoes (at the 2021 Australian Open she wore the Asics Spring Match Dress), while her tennis racquet is Techifibre. The reigning French Open champion is also the brand ambassador of the Red Bull energy drink and Lexus luxury cars.

Rolex has been a major part of the WTA world for years, with a long list of tennis celebrity representatives such as Ana Ivanovic, Caroline Wozniacki, Garbine Muguruza, Angelique Kerber, Bianca Andreescu, and Belinda Bencic.


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