New Balance confirms partnership with Eugenie Bouchard


Former Nike star Eugenie Bouchard is now officially a member of the New Balance family. The American sports footwear and apparel brand announced the partnership on social media.

eugenie bouchard new balance

Bouchard’s first promotional photos for New Balance present nude separates. The outfit must be from a collection that is yet to be released, as I haven’t seen this skin-colored tank and skirt available for purchase yet. The 2014 Wimbledon finalist’s FuelCell 996v4 tennis shoe that combines colors virtual sky and lemon is available at Tennis Warehouse, in medium and wide width.

eugenie bouchard new balance

It’s unclear why New Balance delayed this official announcement for so long. As you know, Bouchard has been wearing the NB logo since the beginning of the season. The Canadian introduced the orange Print Tournament Dress from New Balance’s Spring 2021 collection in the Australian Open qualifying.


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