Back to basics: Coco Gauff unveils classic white New Balance Coco CG1


Coco Gauff is known for her colorful signature tennis shoes created in cooperation with New Balance. After launching the Neon Dragonfly colorway at the Australian Open, the young American athlete is now unveiling a timeless white style of the Coco CG1Coco Classics.

For the campaign, the 18-year-old Gauff chose to pair her white kicks with an elegant pleated midi dress by Alice + Olivia. The sheen metallic dress with handkerchief hem is far from the first outfit choice that comes to mind as a match for the Coco Classics. Flipping her hair, the tennis champion teenager is showing us that it’s a good style.

The new sneaker, which New Balance states is “the first of its kind,” launches on February 1, 2023.


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