Bye Nike: Belinda Bencic joins the Asics team

Wilson Blade 9

Former Nike player Belinda Bencic has become a new ambassador of Asics, soon after world No.1 Iga Swiatek left the Japanese family to join the On team.

Belinda Bencic Asics

Asics has announced that Olympic gold medalist and WTA world No.11 Bencic has been added to the list of the brand’s tennis ambassadors, which includes Matteo Berrettini, Novak Djokovic, Claire Liu, Alex de Minaur, Alycia Parks, Jasmine Paoloni.

Asics Women's Spring Match Dress
Asics Women’s Spring Match Dress

“Asics is renowned all over the world for their top technical footwear and apparel that they combine with their commitment to helping people of all walks of life live a lifestyle of a sound mind in a sound body,” said the 26-year-old Bencic, who is wearing the Asics Women’s Spring Match Dress in the promo photo. “This fits well with my own personal viewpoints and I am excited to step onto the court in my Asics gear with that knowledge in the back of my mind.”

asics solution speed ff2
Asics Solution Speed FF 2 Clay Green/Blue Women’s Shoes

Bencic will sport Asics Solution Speed FF 2 tennis shoes. The lightest, fastest and most flexible footwear in the company’s range is a perfect choice for the Swiss’ all-court playing style  which relies on speed and tactical precision.

Belinda Bencic Nike
Belinda Bencic during her Nike days, at the 2023 Miami Open WTA 1000 tennis tournament

Having already won two titles in the 2023 season, the Adelaide International 2 and the Mubadala Abu Dhabi Open, Bencic’s addition to the Asics athlete roster will strengthen the brand’s global presence as the clay season is underway in Europe. Currently nurturing a hip injury, Bencic is missing the tournaments in Madrid and Rome, but she expects to be fully healed in time for Roland Garros.


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