Victoria Mboko becomes Rolex’s newest global brand ambassador

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Nike Melbourne 2026

Nineteen-year-old Victoria Mboko has officially joined the ranks of Rolex’s global brand ambassadors. The announcement came during the Canadian’s standout week in Melbourne, where she has reached the fourth round of the Australian Open in her tournament debut.

Victoria Mboko

“Honored to officially join the Rolex family,” Mboko shared on Instagram. “Proud to stand among the legends and carry the legacy forward.”

Mboko, who promotes Wilson as her tennis apparel and racquet sponsor, is currently enjoying a career-high WTA ranking of No. 16. The top-ranked Canadian player has won two WTA Tour singles titles, including a WTA 1000 event in Montreal in August 2025, when she defeated four Grand Slam champions en route to the big triumph.

At Melbourne Park this fortnight, Mboko has advanced to the fourth round of a Grand Slam for the first time in her career. She will face world No. 1 Aryna Sabalenka next, who has also recently expanded her endorsement portfolio with Gucci.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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