Aryna Sabalenka joins Stella Artois as new brand ambassador

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Fresh off becoming just the fifth player in WTA history to complete the Sunshine Double in a single year, world No. 1 Aryna Sabalenka has officially announced a new sponsor in her roster: Belgian beer brand Stella Artois.

Aryna Sabalenka
Aryna Sabalenka of Belarus poses with the champions trophy after winning the singles final of the 2026 BNP Paribas Open WTA 1000 tennis tournament

The announcement came with a playful photo on a tennis court, showing Sabalenka smiling widely, one eye covered by a glass of beer. Captioning the post, she wrote: “I swear this was the best shot. I guess I’ll have to get used to it 😂 Happy to be the newest ambassador of Stella Artois!”

The brand joined the celebration in the comments, saying: “A champion deserves a proper toast. Welcome, Aryna.”

Two months before officially announcing the partnership, Sabalenka appeared in a Stella Artois ad in Brazil, which is available on YouTube.

Sabalenka joins a growing list of WTA stars who have partnered with Stella Artois, including Maria Sharapova, Jessica Pegula, and Donna Vekic.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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