Privacy Policy

Ezoic Services

This website has an exclusive advertising contract with Ezoic Inc. (“Ezoic”), a renowned leader in website optimization, enhancing user experiences, optimizing ad performance, and generating revenue through advanced AI-powered technology. Ezoic may employ a variety of technologies on this website, including to display advertisements and enable advertising to visitors of this website. For additional information about Ezoic’s advertising partners, please see Ezoic’s Advertising Partner Page here.

Who else we share data with

We operate on a strict ‘need to know’ basis for all data that we work with, and that is particularly true for any personal data. The only people/organizations that are granted access to personal data are:

Google Analytics

We use Google Analytics to better understand what people look at on our website. When people visit our site, information about their visit (such as which pages they look at, how long they spend on the site and so on) is sent in an anonymous form to Google Analytics (which is controlled by Google). The data contains information about anyone who uses our website from your computer, and there is no way to identify individuals from the data.

We have turned on Google Analytics Demographics and Interest Reporting to understand our demographics and users’ interests. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. We will use the data provided by Google Analytics Demographics and Interest Reporting to develop the site and content around our users’ interests or to inform our advertisers about the visitor demographics.

As analytics information is not personal data, we do not specifically ask for your prior consent.

WP Engine

Our web hosting technology supplier (currently WP Engine hosting) who provides the physical server infrastructures that our website operates on.

Anti-spam plugin

An automated spam detection service which may check through visitor comments.

We take the security of all personal data seriously. Access to personal data is strictly limited in line with our policy detailed in this ‘who we share data with section’. Access is controlled by individual user accounts, where a strong password policy is enforced.

Contact form, comments and subscriptions

Users who give their email addresses to us, by subscribing to our newsletter, contacting us through contact form or leaving a comment, can be sure that we will not distribute their email address to third parties without their consent. Email subscribers may unsubscribe anytime, and every email delivered will contain a link which can be used for that purpose.

When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Tennis Warehouse affiliate disclosure

Tennis Warehouse links on this website are affiliate links, which means that I get paid a small commission if you click on the link or make a purchase using the link, with no additional cost to you. So, if you make a purchase through a Tennis Warehouse affiliate link on this website, you’ll pay the same price whether you use the affiliate link or go directly to the Tennis Warehouse website without using an affiliate link. When you use these affiliate links, you help support this website and the content I share. I sincerely appreciate your support.