From Lotto to Joma: Siniakova opens 2025 with new apparel sponsor

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Doubles world No. 1 Katerina Siniakova sported the Joma logo on her tennis attire during her first-round match against Iga Swiatek at the Australian Open, signaling a fresh start with a new sponsor. This move highlights that Elise Mertens isn’t the only WTA player parting ways with Lotto early in 2025.

Joma, a brand with a longstanding but understated presence in women’s tennis, is taking steps to solidify its position in the market. Historically, Joma’s designs have leaned towards classic styles, often favoring functionality over flair. This approach meant their players rarely stood out in the competitive world of tennis fashion.

Katerina Siniakova wearing the Joma Women's Open Skirtat the Australian Open
Katerina Siniakova wearing the Joma Women’s Open Skirt at the Australian Open

Last year, Joma faced a significant setback when Beatriz Haddad Maia moved to Asics, leaving the brand without a Top 20 player. Despite this loss, the brand still boasts a strong presence on the WTA Tour. Alongside their latest addition, Katerina Siniakova, Joma’s ambassadors now include Jessica Bouzas Maneiro, Marie Bouzkova, Magda Linette, and Sara Sorribes Tormo.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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