Caroline Garcia rejects $270,000 sponsorship, chooses values over money

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In today’s world, few actions speak louder than turning down a major paycheck to stay true to your values. And that’s exactly what Caroline Garcia just did. By refusing a six-figure sponsorship offer from a betting company, she delivered a powerful message about integrity, responsibility, and the future she wants to shape for tennis.

Caroline Garcia

On social media today, Garcia revealed that she and her team turned down a $270,000 sponsorship offer from a betting company for their podcast, Tennis Insider Club. It is a huge amount for an independent show and for Garcia, who only recently stepped away from professional tennis. But the decision was about something bigger.

Over the past two years of hosting her podcast, Garcia has interviewed players, coaches, agents, and parents from every layer of the sport. And one theme keeps surfacing:
betting is placing enormous psychological pressure on athletes.

From Top 10 stars to players grinding through ITF events, the stories repeat themselves:

  • DMs overflowing with insults after a loss
  • Angry strangers demanding money back because they lost a bet
  • Harassment escalating into threats, even death threats

None of it because of performance, identity, or rivalry. All of it because of gambling. This, Garcia says, is the environment betting companies help perpetuate.

Garcia is clear that this isn’t about judging fans who bet casually, nor criticizing athletes who choose betting sponsors as part of their income. Instead, it’s about what her platform stands for.

“I do not want Tennis Insider Club to contribute, even indirectly, to a system that fuels addiction, destroys lives, and turns athletes into daily targets,” she wrote.

Betting companies spend millions on sponsorships because the model works: visibility leads to engagement, engagement leads to more betting, and the cycle continues. The more normalized gambling becomes in sports media, the harder it is for young fans and vulnerable audiences to navigate it safely. Garcia refuses for her community to be nudged in that direction.

For Garcia, Tennis Insider Club exists to give athletes a space to open up, to talk about their fears, doubts, injuries, mental health struggles, and personal journeys. Accepting money from an industry that so directly contributes to their anxiety would feel like a betrayal.

If she wants players to trust her enough to be vulnerable in those conversations, she believes she must show them that values come before revenue.

“$270k is a lot,” she admits. “But building something long term, honest, and good for the sport is worth more.”

Garcia ends her message with gratitude and hope. She believes there are partners out there who genuinely want to grow the sport and elevate athlete wellbeing. There still are brands that want to support tennis, not exploit its pressure points, and she’s determined to find them.

“We are just getting started,” Garcia concluded her message. “And we are doing it the right way.”

 

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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