Even though general public is only beginning to hear about Cori “Coco” Gauff, companies sponsoring tennis players have already been eyeing this youngster. Actually, while her peers are busy with their freshman year in high school, Gauff has secured $1 million in endorsement deals!
Gauff has been a 15-year-old for only a week and the American has already made her presence known at the Miami Open, beating fellow American teenager Catherine McNally in the first round and becoming the youngest player to win a WTA main-draw match in a decade. In the second round, she was stopped by seed No.14 Daria Kasatkina on Friday, but note that this was her main-draw debut!
As Forbes reports, Gauff is on track to earn at least $1 million this year from a trio of sponsors. At the Miami Open, she started wearing a patch promoting Barilla, the famous Italian pasta maker. When it comes to tennis clothing, the American is sponsored by New Balance, which beat Nike in a bidding war for this up-and-coming star (at the Miami Open we can see her in the Spring Rally Court Tank featuring a V-back and the Spring Tournament Court Skirt characteristic for its rounded bottom hem), while her racquet of choice is Head.
Note, all these sponsorship deals were secured when Gauff was yet to win a WTA-level match! As Forbes’ Kurt Badenhausen states, “Gauff checks all the marketing boxes with her performance, personality and catchy nickname.”
Gauff’s WTA portfolio is, naturally, still modest, but her young career already boasts impressive achievements. As a 13-year-old, Gauff finished runner-up to Amanda Anisimova at the 2017 junior US Open, while the following season she captured her first junior Grand Slam title at Roland Garros. In addition, the Delray Beach native was the youngest junior girl’s No.1 in history.
The apple doesn’t fall far from the tree. Coco’s father, Corey, played basketball at Georgia State, while her mother, Candi, who is home-schooling her daughter, was a track star at Florida State.
Is Gauff ready to face the pressure of high expectations? She better be, as her goal is very ambitious: “I want to be the greatest of all time.”