It’s been ten years since Lucky in Love started infusing the vibe and energy of Miami into tennis fashion. With a little bit of luck and a whole lot of love…more and more women each day act boldly, dare to be different, and feel confident enough to venture out into the world as the best versions of themselves. And that’s what Lucky in Love is all about.
Since Lucky in Love’s inception back in 2010, the brand’s aspirations have remained the
same: To create one-of-a-kind performance wear that empowers women of all ages to
move with confidence and feel beautiful doing it. Suffice to say, Lucky in Love is succeeding
in that mission, as evidenced by its ascension to the apex of women’s tennis apparel, on a global scale, as well as its recent expansion to include apparel offerings for golf and all racquet sports.
No matter how much the brand achieves, its origins are never forgotten; nor are they ever taken for granted. Miami is where Lucky in Love was founded by CEO, Brad Singer, who believes that, “The energy, attitude and vibrancy of this city is what reverberates most through each and every piece of fabric” they touch. He also has the city of Miami to thank for “igniting the brand’s ‘fashion-forward’ approach” and “giving their team the vision it needed to pioneer its ‘fashion-to-street’ message.”
So, what’s next for the brand who’s unabashedly flaunting its love of love, both on the courts and off them? Well, for starters, continuing its work in the world of diversity and inclusion is “paramount,” says CEO, Brad Singer. “The #SeeMeRoll campaign, which brings awareness to professional wheelchair tennis and the amazing women who grace the sport, is just the beginning.”
Of equal importance is building on its reputation and continuing to create innovative designs, unique patterns, and maintaining its pulse on what makes its customers happy. Because that’s what will further grow #TheLuckyFam.
So, here’s to ten fantastic years, and the pursuit of making the next ten even more incredible.
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