This retro-inspired leisure shoe manages to attract young generations, as the 16-year-old tennis star explains:
One thing that makes New Balance different is they are able to bring the past and future together.
The first 327 style—a collaboration with sport fashion house Casablanca—debuted at Paris Fashion Week in 2020. Charlotte Lee, a Manchester sneaker designer who created this model, was surprised by the 327’s instant popularity: “I don’t think anything could have prepared me for the demand or the positive reaction, to be honest.”
In the design process, Lee was digging through the archives, picking only elements that were iconic and stood out as different, thus coming up with a silhouette that doesn’t look like yet another shoe from the seventies.
The New Balance 327 emphasizes a shift to the simpler, stripped-back aesthetic reminiscent of the company’s heritage running styles. The designer borrowed some details from other models, most notably the asymmetric midsole, the fan detail on the toe box, and the wraparound, studded outsole. The upper features lightweight materials and is highlighted by an oversized N logo making a bold, vintage-inspired statement.
The new 327 promoted by Gauff will launch on August 8th.