After Wonder Woman and Shine, EleVen by Venus Williams is launching the Rib collection for Fall 2020. Sleek rib textures used in the fabrics inspired the name of this line. Bold blue and red hues — scarlet, denim, cloudy indigo and blush — dominate the new designs.
The seven-time Grand Slam champion rigorously tests each EleVen piece to make sure it meets all her performance standards. The apparel is made with movement in mind and the tennis legend is heavily involved in the design process. All EleVen clothes provide UV protection, superior breathabillity, quick-drying properties, enhanced wicking and evaporation features.
Williams’ favorite item in the Rib collection is the Magnetic Tank Top in denim and above you can see how she paired it with the Luminosity Skirt.
I honestly think this is the reason she is still keep on playing on the tour despite losing in early rounds of most tournaments!
She wants to promote her clothing line.
Ian, that crossed my mind as well. I don’t know why she’s the only EleVen brand ambassador. In the early days of EleVen, Jarmila Gajdosova (now Wolfe) wore their designs.
looks like Kswiss finally announced partnership with Venus! Check out their twitter!
Jeff Ramos, oh wow, thanks for letting me know! I will write about it.