There have been no official announcements by neither Eugenie Bouchard nor New Balance, but we can see that the Canadian tennis star is starting the 2021 season with the NB logo on her tennis apparel. Her Nike contract expired in 2020.
Playing the Australian Open qualifying in Dubai, the former world No.5 Bouchard revealed her New Balance partnership by wearing the company’s Spring 2021 tennis collection in her first-round victory over Abbie Myers.
— Team Genie (@inlovewithgenie) January 11, 2021
Bouchard’s first New Balance outfit is the striped orange Spring Print Tournament Dress.
The 26-year-old currently ranked 141st also posted an off-court selfie on her Instagram story where she’s seen wearing a black New Balance tracksuit.
Other WTA players sponsored by New Balance include Coco Gauff, Heather Watson, Sorana Cirstea, Danielle Collins, Misaki Doi, Monica Puig.