Sofia Kenin announces tennis clothing partnership with FP Movement


Former prominent Fila representative Sofia Kenin is now officially sponsored by Free People Movement.

Sofia Kenin Pironetic tennis dress

The orange dress that Kenin wore during her first-round singles loss at the Australian Open is then apparently not Bulgaria’s Pironetic by tennis player Tsvetana Pironkova, as one seemingly credible source that we linked to yesterday claimed.

The 2020 Aussie Open champion Kenin took to Instagram to clear things up about her apparel sponsor and announced partnership with FP Movement.


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A post shared by Sofia Kenin (@sofia.kenin)

The American shared several photos in her new FP Movement apparel and wrote:

New year. New look. I’m so happy to officially be part of the FP Movement family as an official brand ambassador. Can’t wait for you guys to see all my favorite outfits on and off the court!

The world No.13 Kenin is FP Movement’s first representative on the WTA Tour. The brand was launched in 2014 and is owned by Urban Outfitters.

Kenin is scheduled to play her Australian Open first-round doubles match on Wednesday, so we’ll see more of her FP Movement attire in Melbourne.


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