Kia extends Australian Open partnership to 2028

Wilson Blade 9

Kia has extended its support of the Australian Open to 2028, continuing the vehicle manufacturer’s successful partnership with the Grand Slam event that first began in 2002.

Craig Tilley, Australian Open Tournament Director / Rafael Nadal, Tennis Player / Damien Meredith, COO of Kia Australia

To mark its continued role as the major partner of the Australian Open, Kia hosted an official vehicle handover ceremony at Federation Square in Melbourne on January 10. Present at the event were Kia and Tennis Australia executives, as well as two-time Australian Open champion and Kia Global Ambassador Rafael Nadal.

During the ceremony, Kia presented a fleet of 130 vehicles which will provide transport for players, officials and VIPs at the 2023 Australian Open. The fleet includes the popular Carnival MPV, Sorento SUV, Sportage SUV and fully electric EV6 crossover.

Visitors at the 2023 Australian Open will have the opportunity to interact with Kia and learn more about the brand’s commitment to continuing its leadership in sustainable mobility. Kia will showcase its new, high-performance, fully electric EV6 GT at the newly-created Grand Slam Oval Booth.

At the 5,000-seat Kia Arena, fans will have the opportunity to follow in their hero’s footsteps as part of the “Make your move” interactive game. As they watch Rafael Nadal in action on a large screen, fans can also attempt to copy the moves of the defending Australian Open champion and generate electricity with their footsteps via a special floormat, which will be later used to help power the Kia EV6 models in the AO23 fleet.


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