Less than a year after partnering with Jessica Pegula, sports nutrition company Ready® is making waves in the tennis world. Their product has been named the official sports drink of the Miami Open tennis tournament.
Ready® will use the high-profile exposure of the Miami Open to highlight the launch of Ready® Light Sports Drink, its advanced, science-based beverage designed to optimize hydration replenishment and energy production. Together with the WTA world No.3 Pegula, the company will showcase its products and promote its message of goal achievement and perseverance that aligns with the tennis star’s career values.
Ready’s® sponsorship assets include product integration (sports drink, protein bars and powder) in player and recovery areas for competitor use, court and video board signage, on court cooler placement, product sampling, tournament social and digital branding, and commercial opportunities on the Tennis Channel’s coverage of the tournament reaching over 11 million viewers worldwide. Ready® will premier Pegula’s first promotional spot for the brand on the telecast.
“We’re absolutely thrilled to be chosen as a partner with such a prestigious tournament featuring players from all over the world,” said Ready® Founder and CEO Pat Cavanaugh. “We’re especially looking forward to our best-in-class products being available to help fuel the players and assist them in their recovery.”
Ready® was founded in 2012 by former University of Pittsburgh basketball team captain, Pat Cavanaugh. The company’s all-natural portfolio includes its super fruit-based sports drinks, protein bars, protein water, plant based functional snacks and protein powder. Its products are currently available in over 25,000 retail outlets including Walmart, Costco, Dollar Tree, Whole Foods, Publix, Food Lion and Giant Eagle.
