Ana Ivanovic partners with Schwarzkopf, dazzles at Berlin event


Former world No.1 Ana Ivanovic has just aced a partnership with haircare giant Schwarzkopf! The Serbian beauty took to her Instagram to announce this exciting collaboration and shared a video from the company’s event in Berlin on January 29, 2024.


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A post shared by Ana Ivanović (@anaivanovic)

The 2008 Roland Garros champion proudly adopts the slogan “Stronger hair, stronger me,” while effortlessly displaying her luxurious waves in a silhouette reminiscent of the iconic Schwarzkopf logo. In her caption, Ana gushed, “I’m beyond excited and honored to partner with Schwarzkopf for its ‘For Every You’ campaign.”

Ivanovic spills the details on her hair rituals, emphasizing that when it comes to caring for her hair, she trusts no one else but Schwarzkopf:

My hair has always been about fulfilling my self-potential. Maintaining it means maintaining my trademark, and preparing my hair before a tennis match always felt like an important ritual that manifested my strength and gave me extra confidence.

As a member of Schwarzkopf’s Creative Collective of extraordinary people, Ivanovic attended the brand’s recent event in Berlin, where she marveled at the “wonderful inspiring women” and expressed gratitude for spreading “female empowerment.” Germany is Ivanovic’s second home, as she is married to German football player Bastian Schweinsteiger.


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A post shared by Ana Ivanović (@anaivanovic)

Check out the video clip for yourself – the beautiful mom of three radiates confidence and elegance in a jaw-dropping black YSL dress. With her new partnership, Ana is set to conquer the world, one perfect hair day at a time.

In other news, the 36-year-old Ivanovic will soon travel to Linz, where she will visit the 2024 Upper Austria Ladies Open tournament as a guest of honor during the finals weekend.



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