Adidas launches FW24 London collection: Svitolina, Pegula, Sakkari present new looks


New Adidas whites, designed to meet the strict clothing rules of London’s prestigious grass courts, are now available at Tennis Warehouse. Join us as we explore the new apparel modeled by WTA stars such as Elina Svitolina, Jessica Pegula, Maria Sakkari, Caroline Wozniacki, and Wang Xinyu.

Elina Svitolina London 2024 Adidas tennis dress

The all-white clothing rule at Wimbledon emphasizes silhouettes and textures. This time, Adidas introduced raised structures on the base of select pieces, creating the appearance of darker shadows that flow throughout. In this manner, the FW24 tennis collection emulates the different shades of light seen on grass courts.

adidas Women's Lawn Tennis Pro Wow Dress

Adidas launched ten items in the new collection, with the standout piece in the women’s line being the Adidas Lawn Tennis Pro Wow Dress. It features a seamless upper body construction with a subtle jacquard knit, a racerback design, a skirt with elongated plissee pleats at the back, and a matching shortie.

Jessica Pegula presents new Adidas collection for Wimbledon 2024

The ten-piece collection offers three tank top options: a racerback style, a full-coverage design, and a V-neck crop top featuring a subtle jacquard knit pattern inspired by cableknit tennis sweaters.

Maria Sakkari in Adidas London 2024 tennis apparel

The variety of tops can be paired with either a skirt or shorts, both featuring integrated compression shorties and AEROREADY moisture-wicking performance. The Adidas Lawn Tennis Pro Pleat Skirt boasts a smooth bonded waistband, plissee pleating, and a shaped hemline. The Adidas Women’s Lawn Tennis Pro Wow Short offers a unique seersucker texture on the looser outer short and a wide elastic waistband for added comfort.

Caroline Wozniacki in new Adidas dress for London 2024

Adidas highlights the seamless engineering in their men’s collection, which reduces irritation in high-movement areas such as the underarms. The collection has been crafted for added mobility, unlocked by Adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion. This feature is combined with open-hole areas in the fabric, improving breathability in high-sweat zones and reducing irritation that can lead to distraction.

Xinyu Wang in new Adidas whites for London 2024

The apparel collection includes recycled materials and is available in sizes ranging from XS to 2XL for men and 2XS to 2XL for women. Shop the new Adidas London collection at Tennis Warehouse USA and Tennis Warehouse Europe.



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