New year, new flag, new kit: Anastasia Potapova switches from Nike to Wilson

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Anastasia Potapova is not only starting the 2026 season with a new citizenship, having recently switched from Russia to Austria, but is also entering the new year with a new apparel sponsor, moving from Nike to Wilson.

Anastasia Potapova
Anastasia Potapova at the 2025 China Open, the last tournament she played as a Nike representative

The 24-year-old Potapova opened the new season at the Brisbane International, recording a first-round victory with a 7-5 4-6 6-4 win over Daria Kasatkina, another Russian-born player who has recently begun representing a different country—Australia.

The world No. 50 debuted her Wilson collaboration at the WTA 500 tournament in Brisbane, wearing a burgundy kit featuring a brami and a pleated skirt with a white horizontal contrast stripe along the hem.

As fewer and fewer WTA players wear Nike on the tennis court, with the brand seemingly scaling back its presence in the sport, Wilson continues to grow its roster, adding Potapova to Marta Kostyuk, Victoria Mboko, Alycia Parks, and Peyton Stearns. While the size of the group is not the main point, Wilson stood out last year for having some of the most beautiful apparel designs on tour.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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