Wearing Adidas head-to-toe, young tennis phenomenon Iva Jovic has announced a new partnership with jewelry brand Gorjana.
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The Southern California-based company shared their immense excitement regarding the cooperation, stating:
We’ve been fans for a while. Now we get to make it official. Meet the newest addition to Gorjana Sports Club—Iva Jovic.
At just 18, she’s already making her mark on the game and is just getting started. We can’t wait to see what’s ahead for Iva and are excited to bring you all along!
By becoming part of the Gorjana Sports Club, Jovic follows in the footsteps of fellow WTA player Jessica Pegula, who joined the brand as its first-ever athlete ambassador back in October 2023.
Youth, power, and historic achievements
At just 18 years old, Iva Jovic is already being recognized as tennis’s next superstar. Born on December 6, 2007, in Torrance, California, Jovic has spent her teenage years tearing up the junior circuit and making massive waves on the pro tour.
Jovic truly announced herself to the world with a stunning historic run at the 2026 Australian Open. She surged into the quarterfinals, making her the youngest American player to reach the Australian Open final eight since the legendary Venus Williams in 1998! Along the way, she secure her first-ever Top 10 win by defeating world No. 7 Jasmine Paolini and completely dismantled Yulia Putintseva 6-0 6-1.
Her fearless, aggressive baseline play propelled her to a sensational career-high WTA singles ranking of world No. 16.
A magnet for top-tier global sponsors
Gorjana is the latest addition to an already powerhouse portfolio of corporate partnerships for Jovic. Even at this early stage in her career, global brands are identifying her massive marketability and long-term potential. Alongside her new jewelry pieces, you can spot Iva sporting gear from her other major sponsors:
- Adidas (Apparel and footwear; prominently featured in the brand’s latest New York collection campaign)
- Yonex (Tennis racquets and technical gear)
- Red Bull (A rare endorsement in women’s tennis, marking their ultimate confidence in her future)
