International dairy company FAGE, renowned for its thick Greek strained yogurt, has been named the title sponsor of the 2026 WTA Finals in Indian Wells, as well as the tournament’s editions from 2027 to 2029 in Charleston.
The partnership reflects a shared commitment to healthy, active lifestyles and the pursuit of excellence, values embodied by the world’s top women’s tennis players. Recognizing the role nutrition plays in strength, endurance and recovery, FAGE’s sponsorship of the WTA Finals highlights the link between balanced nutrition, overall well-being and elite performance, while inspiring fans to embrace healthier lifestyles and pursue their own fitness goals.
Announcing the new multi-year partnership, WTA Chair Valerie Camillo outlined an ambitious vision for the tournament, stating that the goal is to make the WTA Finals “the Super Bowl of women’s sports.” She added that FAGE’s commitment is “a strong endorsement of the momentum behind this vision, women’s tennis, and the opportunity ahead.”
Jeffrey Scipione, FAGE’s Chief Commercial Officer, also welcomed the partnership, describing it as an important milestone in the company’s involvement in tennis.
“Becoming title partner of the WTA Finals in Indian Wells and Charlotte marks an exciting next chapter in FAGE’s commitment to tennis. The WTA Finals celebrates the talent, dedication and exceptional achievements of the world’s best players, making it a natural fit for our brand that has stayed true to its roots and an uncompromising commitment to quality for 100 years,” Scipione said.
FAGE’s partnership with the WTA builds on its existing portfolio of tennis sponsorships, which includes the US Open, the LTA, the ATP Finals and the Davis Cup.
