Fila has signed an endorsement agreement with rising tennis star Agnes Szavay. The agreement signals Fila’s on-going commitment to tennis as a core category and continues the company’s legacy of sponsoring elite tennis champions.
In 2008, world No.19 Szavay will debut Fila’s tennis performance collection which was inspired by Fila’s tennis fashions from the 70s, in a striking red, black and white color palette at the Australian Open.
The 18-year-old Hungarian is definitely a good choice, we will see a lot of her in the future. In 2007 Szavay impressed us winning two singles titles (Palermo and Beijing), reaching the final in New Haven, and advancing to the US Open quarterfinal.