The Sony Ericsson WTA Tour launched one more element of their “Looking for a Hero?” global marketing campaign worth $15 million — “Challenge Your Hero” video platform.
ChallengeYourHero.com is a website where you can compare your tennis skills with those of women’s tennis stars such as Maria Sharapova, Ana Ivanovic, Jelena Jankovic and Dinara Safina.
How do you do it? You upload a clip of your on-court action, and with the help of an innovative video mixer you can create a video that combines your tennis shots with those of your heroes. Videos can then easily be shared and each clip is captured on the site’s public gallery. You can also edit existing videos.
And that’s not all. Creators of the best videos, as determined by the Sony Ericsson WTA Tour, will be eligible for a chance to win a trip for two to the year-end Sony Ericsson Championships in Doha, Qatar. Second prizes include the latest Sony Ericsson mobile phones.