Morgan of Fetch Sport contacted me to share their new spring/summer 2011 collection and I decided to show it to you. Fetch prides itself on providing style and function both on and off the tennis court, and from what I can see at their website, it’s true.
This LA sportswear brand was launched in the fall of 2006 by former Southern Methodist University tennis player Christopher Louis, who wanted to unite his love of tennis and fashion.
The Fetch Sport logo shows the relation between dogs and tennis. You may think there’s none, but listen to Christopher’s story:
“I’d be teaching and people walking their dogs would ask me, ‘Hey, can we have a tennis ball for our dog?’. I’d give them a ball and seeing dogs with the ball in their mouth, I thought that would be a cool logo.”
Fetch also has a series of t-shirts featuring famous encouraging tennis expressions such as “c’mon”, “allez” and “vamos”. Fetch, where’s “ajde”, I have to ask?
And finally, who is wearing Fetch? American WTA players Alexandra Mueller and Riza Zalameda.
You’re free to give your feedback on the line. Do you like Fetch?
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