Even though she’s recorded two convincing victories so far at the US Open – 6-0 6-1 against Alexandra Panova in the first round and today 6-2 6-2 against Kirsten Flipkens – the Grand Slam is not the only thing Victoria Azarenka has been up to. The Belarusian has a new off-court activity – she’s become the international brand ambassador of the Citizen Watch Company, in particular of their Citizen Eco-Drive Unstoppable media campaign.
The company chose Azarenka for the multiyear deal because of her “unstoppable drive”, “determination, acumen and style as well as her on-court accomplishments” and the fact that she’s seen as a “leader of this new generation of athletes”, thus perfectly embodying the spirit of the Citizen Eco-Drive brand.
The WTA face we’re used to associating with Citizen is Kim Clijsters (here you can see her recent ad for the brand). The Belgian, who started the cooperation in 2010, will retire very soon, so Citizen needs new promoters that are here to stay and the world No.1 Vika is the perfect choice. (source: Victoria Azarenka’s official website)
Clijsters, then Azarenka… Anything goes. Makes me glad I’m a citizen, branded or (as yet) not.