It’s becoming increasingly popular for WTA players to launch their own fashion collections. We’re only a week into the 2017 season and we already have two players, India’s Sania Mirza and Belgium’s Kirsten Flipkens, promoting their own tennis clothes.
En route to winning her 41st doubles title at the Brisbane International, Mirza showcased tennis gear with “SM” logo, her own brand. The Indian superstar used to be sponsored by Adidas for years, while this week in Brisbane she debuted an orange and black kit from her personal collection.
Mirza’s partner in Brisbane was Bethanie Mattek Sands and the victory will actually dethrone Mirza from the No.1 doubles ranking in favor of her American partner, who is currently ranked No.5.
Also busy in the fashion department is singles world No.64 Kirsten Flipkens, who revealed her own tennis apparel called DB flppr, created in cooperation with DeuxBelges.
On Facebook, the Belgian displayed these white and black tanks and promised to frequently deliver new, original on-court and off-court clothes for both women and men.
WTA players venturing into the world of fashion designers is not a new phenomenon. Most famously, Venus Williams has developed a highly successful brand EleVen, a serious competition to giants such as Nike and Adidas, while we also have Chris Evert‘s Chrissie by Tail, Tonic by Martina Hingis, Nike’s Maria line created with Maria Sharapova‘s inputs, Dominika Cibulkova‘s Domi brand, and Marion Bartoli‘s colorful contributions to Fila in 2016. Have I forgotten anyone? Tell me in the comments!
I like Flipper’s new line. Sania’s line is ok but the choice of color combination was not that ideal. I think orange will look good with white. I wonder if Ana will collaborate with Adidas in creating her own line.
Emman Damian, Ana Ivanovic? No way. At most she’ll do some promo events and stuff. I don’t think she’ll have her own line.
I like Flipper’s line as well.. good luck to her and Sania in their ventures.
This seems like a cool line of clothing
Liked her DB Flippr. It looks incredible.