Reigning world No.1 Simona Halep and WTA Fan Favorite player of the year currently doesn’t have a clothing sponsor secured for 2018, as Adidas is not renewing her contract.
When asked about this issue, manager Virginia Ruzici responded via email “No comment”, so she neither confirmed, nor did she say the shocking news was not true. As Tennis.life states, the reason for the separation is that Halep’s representatives asked for a more valuable contract, given the Romanian’s improved status and on-court achievements, but Adidas’ offer was not living up to their expectations.
However, since Halep didn’t manage to find a more lucrative deal elsewhere, she returned to Adidas, too late, though. The German company had already allocated their 2018 budget and there was no place for the tennis star, their representative since April 2014. So, the major cause of this unexpected contract termination, besides their different evaluation of Halep’s worth, is discrepancy in timing.
We’re waiting for an official statement by Halep and Adidas, or if they mention nothing, in two weeks we’ll see what the Romanian will wear at the Shenzhen Open, her first tournament of the 2018 season.
Thank you, reader Sru, for sharing this story with me!