American Sofia Kenin signs Fila clothing sponsorship

2
Head Radical

Today Fila announced that American world No.52 Sofia Kenin is joining their roster of endorsed WTA.

The 19-year-old born in Moscow, with residence in Pembroke Pines, Florida, attracted Fila’s attention with her two wins against Top 10 opponents (Caroline Garcia in Mallorca and Julia Goerges in Wuhan) and her steep rise in the rankings which saw her go from No.113 to No.52 in a year.

Kenin was formerly a junior US Open finalist and the winner of the USTA Girls’ 18’s National Championships. Since turning pro in 2017, Kenin has won four ITF titles and reached an additional four finals.

After joining WTA stars Karolina Pliskova and Ashleigh Barty in representing Fila, Kenin commented:

It’s an honor to be a part of such an iconic brand that has a long, rich history of partnering with some of the best tennis players in the world. I’m excited for the opportunity to wear Fila and to have the brand’s support, both on and off the court, as I continue my career.

Before signing this sponsorship agreement with Fila, Kenin was sporting Nike. Her last Nike dress was the orange NikeCourt Fall Slam Dress debuted at the US Open.

Previous articleFashion retrospection: Simona Halep’s first year with Nike
Next articleHow nutrition affects our mental readiness in tennis
Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here