The first major WTA clothing sponsor change in 2020 is Ajla Tomljanovic’s transfer from Nike to K-Swiss. It’s even more of a big deal because K-Swiss was almost absent from the WTA fashion scene for years, if not even a decade.
The world No.51 Tomljanovic was caught practicing at the Brisbane International, wearing a new logo on her gear. When the main-draw action kicks off, we’ll see her match apparel. Can’t wait!
The only player I’ve seen in K-Swiss designs in recent years is American Sachia Vickery. My favorite K-Swiss outfit of this 24-year-old with the highest WTA ranking of No.73 is this white and navy ensemble from the 2018 Mubadala Silicon Valley Classic.
During the glory tennis days of K-Swiss about a decade ago, Vera Zvonareva and the Bondarenko sisters were their top representatives. As part of my Fashion Retrospections, I presented all Zvonareva’s 2010 K-Swiss outfits — it was the year the Russian reached her career-high ranking of No.2 and played two Grand Slam finals (US Open and Wimbledon).