K-Swiss gets back in the game! Takes Ajla Tomljanovic from Nike!

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The first major WTA clothing sponsor change in 2020 is Ajla Tomljanovic’s transfer from Nike to K-Swiss. It’s even more of a big deal because K-Swiss was almost absent from the WTA fashion scene for years, if not even a decade.

Ajla Tomljanovic K-Swiss

The world No.51 Tomljanovic was caught practicing at the Brisbane International, wearing a new logo on her gear. When the main-draw action kicks off, we’ll see her match apparel. Can’t wait!

Ajla Tomljanovic K-Swiss sponsor

The only player I’ve seen in K-Swiss designs in recent years is American Sachia Vickery. My favorite K-Swiss outfit of this 24-year-old with the highest WTA ranking of No.73 is this white and navy ensemble from the 2018 Mubadala Silicon Valley Classic.

Sachia Vickery K-Swiss

During the glory tennis days of K-Swiss about a decade ago, Vera Zvonareva and the Bondarenko sisters were their top representatives. As part of my Fashion Retrospections, I presented all Zvonareva’s 2010 K-Swiss outfits — it was the year the Russian reached her career-high ranking of No.2 and played two Grand Slam finals (US Open and Wimbledon).

6 COMMENTS

  1. Why is no one talking about the downfall of adidas in the women’s game? Woz gonna retire, kerber is old and tbh we should not count on ostapenko and muguruza…they did a huge mistake by letting halep and osaka go

  2. There was a youtube video going around a week or so ago with this news … there is a male player as well but I didn’t recognise his name.

  3. Melxir, actually I discussed that very topic with a reader on Twitter yesterday. Adidas is my favorite brand when it comes to tennis fashion and has been for a decade. Their designs are still perfect, but it is true that they are about to crashland if they don’t change something fast in terms of their representatives. As you remember, the WTA Finals in Shenzhen featured only Nike and Fila representatives. Adidas is out of the game and the decline is happening fast! We talked about this on Twitter as Adidas Tennis yesterday announced that they were closing their Twitter account! Can you imagine!?

    AJ, I haven’t seen it. I’m happy to see K-Swiss back and it’s good that there’s one less player sponsored by Nike, as the pool of Nike stars is too large.

  4. What???? They’re closing their Twitter??? What if they actually decided to stop designing for tennis? And Stella is gone too!!

  5. Their designs are still perfect, but it is true that they are about to crashland if they don’t change something fast in terms of their representatives. The only player I’ve seen in K-Swiss designs in recent years is American Sachia Vickery. Adidas is out of the game and the decline is happening fast. When the main-draw action kicks off, we’ll see her match apparel.

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