Wilson launches the Ultra v3 racquet for players seeking effortless power on every swing

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black friday 2021

Wilson has introduced its all-new Ultra v3 tennis racquet to help players easily produce powerful shots from anywhere on the court. World No.13 WTA player Madison Keys will debut the updated model at the start of 2020 claycourt season, while her ATP colleagues that will use the racquet include Gael Monfils, Kei Nishikori, and Borna Coric.

After working with hundreds of singles and doubles players in all age groups across the world, Wilson created their most versatile racquet to deliver power and stability, two key features that all tennis players said they would benefit from.

Wilson LABS, the innovation hub at Wilson, worked in conjunction with Ultra players to redesign the Ultra racquet. Through this process, Wilson discovered three player types that depend on Ultra’s power for their game: classic players with a flatter, more-horizontal swing, younger singles players, and doubles players who look to power their shots through the court.

Through more than 16 months of extensive on-court playtesting, the Ultra v3’s technology profile took shape:

  • An innovative Sweet Spot Channel on the inside of the frame allows the cross strings to extend further across the racket and increase string length for greater power.
  • The frame’s Integrated Perimeter Weighting System increases its material volume at the three and nine o’clock positions to improves the racquet’s stability while increasing the sweet spot and power potential.
  • Power Profile frame geometries – along the throat and inside of the hoop of the racquet – also contribute to its stability and power-friendly frame.

When it comes to the visual appeal, the new Ultra v3 features splashes of silver at the three and nine o’clock positions, which are complemented by Ultra’s signature bright blue paint at the top of the hoop. The Ultra v3 is different than previous models as it features a shiny gloss finish, which in blind playtests was selected by players as they felt the gloss finish instilled a feeling of power.

Three Ultra v3 models are available globally, including the Ultra v3 100 ($199 USD), Ultra v3 100L ($189 USD) and Ultra v3 Pro ($249 USD). The Ultra v3 100UL ($179 USD) and 108 ($189 USD) will be available in the United States, Europe and Asia-Pacific.

New matching Ultra gear bags and backpacks are also available.

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