Global tennis apparel brand Lucky In Love and Bethanie Mattek-Sands are proudly introducing their second collection in the 2020 season. After creating “A Night at the Opera” collection for the Australian Open, the range ready for Indian Wells is called “Desert Bloom”, drawing inspiration from the heart of the desert, Santa Fe, featuring bold colors and prints specific to the Southwest region.
Bethanie’s tennis clothes are always colorful and this time she’s playing with teal, blue marine, mango, brandy, and passion pink.
The Desert Bloom Jacket is a signature style of the collection, inspired by the classic Santa Fe quilt print. The bold warm-up item features a loose-fitting hood, open sleeve cuffs, option to roll and snap sleeves, and front pockets.
The Hi-Desert Bloom Pleated Scallop Skirt is a new introduction to the staple BMS (Body, Movement, Smoothing) high waistband skirts that sit slightly higher in the waist (no elastic = no muffin top). It features an unexpected coupling of prints hinting at the New Mexico tapestry and art as its source of inspiration.
The Hi-Cactus Blossom Pleated Skirt that Bethanie is wearing in these promo images features peek-a-boo asymmetrical printed mesh inspired by the Southwestern tile print.
The looser fitting tank in color mango that Bethanie chose for the photo shoot is called the Lucky in Love Mesh Up Tank. The collection also offers the printed Desert Rose Tank and the below-shown blue marine Tie-Back Tank, whose large slits on the back can be tied up or left open.
Bethanie’s Lucky in Love collections are unique for always offering a street-style long skirt. This time it’s the Cactus Blossom Long Skirt, a predominantly mesh design with built-in shortie. The final item in the set of clothes prepared for the BNP Paribas Open are colorful Hi-Mirage Leggings.
I like her stuff, but does anyone actually buy it and wear it?
CLT, I don’t have insight into their sales, but I’m sure it’s selling well. When you pair a printed skirt with a solid tank, the look is not over the top.
Last year the AO kit sold out. Im sure she is doing really well with the sells and the royalties!