To celebrate its 10th anniversary, Miami-based tennis apparel manufacturer Lucky in Love partnered with California-based athletic shoe brand K-Swiss to create a special edition of the best-selling Hypercourt Express 2 women’s tennis shoe in the first of two special collaboration projects.
The new footwear style includes Lucky in Love’s anniversary messaging, delivering design features not present in any other K-Swiss tennis shoe model. The Hypercourt Express 2 x LIL is embellished by collaboration logos on the tongue and heel, as well as a customized sockliner. A translucent outsole and two different color lace options further elevate the unique look.
“Lucky In Love is a leading brand in our sport, and it is recognized for its new, fresh, fashion-forward designs and product. The passion and expertise their team brings is inspiring, and we are honored and thrilled to celebrate Lucky in Love’s 10th anniversary together,” said Mike Miringoff, K-Swiss Vice-President.
“We enjoyed working with K-Swiss throughout the process,” said Brad Singer, founder and owner of Lucky in Love. “K-Swiss’ tremendous business growth in footwear has been similar to ours in apparel, and we both have a strong women’s consumer base. As a result, the partnership was a natural fit. Our goal is to inspire women of all ages to feel amazing. By collaborating with K-Swiss on this fun and exciting project, we were able to do that.”
Did you know? K-Swiss was founded in 1966 by two Swiss brothers who developed interest in tennis after immigrating to the United States. The “K” stands for Künzli, a Swiss shoe manufacturer that was the brothers’ initial supplier of patent leather tennis shoes, while “Swiss” obviously stands for their origin.
Lucky in Love was founded in 2010 as a family-owned business that has five generations of sports and fashion apparel know-how. The tennis and golf apparel manufacturer successfully carries out its mission to deliver bold outfits that dare to be different and pushes the boundaries of performance-wear.
The Hypercourt Express 2 x LIL shoe will be launched on August 24th with a suggested retail price of $110.00.
any news if they’ve signed Venus? She’s been wearing Kwiss shoes recently and they follow each other on Social Media
Jeff, good question. I’ve asked K-Swiss now and if they respond, I will tell you their answer here.
Thank you! That would be an awesome collab specially if she wears her WW collection! ????
Jeff, have you seen her practice in the catsuit at the W&S Open? She looks amazing.
Just saw it on Eleven insta story! She looks ????????????!
Nice K-Swiss shoes also!
Jeff, K-Swiss still hasn’t responded. But I don’t think it is an official agreement, because Venus is not tagging them in posts.