Serena Williams unveils jewelry sets for moms and daughters


Tennis icon, fashion designer and mom, Serena Williams, has unveiled her latest fine jewelry collection entitled By My Side to celebrate the special bond between mothers and daughters.

The collection comprises of adult and mini versions of the same or matching jewelry. It celebrates the power of mothers to mold and inspire their children at any age — with power, determination and strength. Most importantly, each set of this sparkling diamond jewelry represents one more way of connection and serves as a stylish reminder that you’ll always be there for each other.

Mama and babe diamond studs, $200 – $575

The collection features a pair of “Queen” necklaces, heart-shaped pendants and earrings, a diamond lock and key, and Serena’s iconic “Unstoppable” toggle necklace matched with a mini version.

Unstoppable By My Side Set, $175

Serena Williams is a living tennis legend and being a mom has inspired her to achieve even more:

Being a mom is super important, but also being a leader so my daughter can look at me and say, ‘This is
what my mom did, I aspire to do that, and I want to be better…’ It’s really important to me to inspire the
next generation because that’s what the future is.

Diamond Lock and Key Set, $400
Queen diamond necklace set, $325 – $875

The By My Side collection is available on Prices range from $85 to $875.



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