Naomi Osaka becomes TAG Heuer brand ambassador


Naomi Osaka‘s fast-growing list of luxury sponsors now includes TAG Heuer watches.

Photo courtesy of TAG Heuer

Just a few days after announcing partnership with Louis Vuitton, the 23-year-old Osaka expands her off-court fashion dominance by becoming a global brand ambassador for the Swiss luxury watchmaker. TAG Heuer states that the young tennis star perfectly aligns with their brand because of her precision and an avant-garde approach on and off the court. Moreover, with three Grand Slam singles titles in her biography, Osaka perfectly embodies the company’s “Don’t Crack Under Pressure” motto.

In her latest interview for Harper’s Bazaar, Osaka mentioned the importance of accessories in every outfit:

I enjoy fashion, and part of putting together my looks on and off the court involves accessories and watches. It’s a subtle addition to an outfit but something I think rounds out a look. For me, accessories are an opportunity to be bolder and really elevate a look, so I like unique designs that draw people’s attention.

Osaka is known for her love of fashion-forward, oversized clothing, bold prints, eye-catching sneakers and standout accessories.


  1. So well deserved! Hopefully she has someone in her team who can help manage her finances and ensure that she and family will be taken cared of even after her tennis career is over!

  2. Jeff, being a successful tennis player is much more difficult than it seems, even from this financial perspective. They seriously have to think about investments. I remember when Elina Svitolina said how she was learning about investments during her long flights.

  3. If the reports are to be believed Naomi is earning 35+ million dollars a year…she will be fine. She is in the Maria/Serena realm now in terms of earnings.


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