Camila Giorgi has always had unique on-court fashion. While most WTA players wear sports apparel by companies such as Nike, Fila, Adidas and Asics, the Italian athlete nurtures her own style by wearing dresses designed by her mother. Since her tennis outfits have always attracted a lot of attention, I decided to make an overview of some of her memorable styles in recent years. All the photos are by Jimmie48.
I created a brief video overview. If you prefer text and photos, you can skip the video and read on.
Giorgi’s mother Claudia is a fashion designer, so the Italian WTA player has the privilege of having custom-made apparel. Her tennis clothes can be described as feminine, romantic, and seductive.
The 29-year-old’s fashion sense hasn’t changed much over time. Floral patterns, lace, elegant curves, textures and accentuating details have defined the Italian’s style for a decade.
The first time Giorgi’s on-court look captured worldwide media attention was during Wimbledon 2012. Then she made headlines by reaching the fourth round and her tiered white lace dress was the topic of all tennis fashion conversations.
In 2021, the world No.38 become actively involved in the fashion industry by becoming an ambassador of Florentine brand called Giomila. The new company produces limited-edition clothing and accessories for women. Their designs reflect the tennis player’s aesthetic, combining pastel tones with black and white staples in a variety of patterned and lace skirts, short dresses, tops and leggings.
All the miniskirts that Giorgi wore at the 2021 Viking International (above you can see three photos from the tournament) can be purchased at the Giomila website. Good news is that free worldwide express shipping is available. Bad news, at least to some of us, is that the skirt costs 245 EUR.
All Giomila items are 100% made in Italy and we can expect that the quality is superior, so that justifies the price.
When the COVID-19 pandemic hit, the tennis fashionista made sure that her masks matched her on-court look. At the 2020 Palermo Ladies Open, she paired her lace face mask with a snake print tennis dress and a beige Maria Sharapova Head racquet bag.
Giorgi started playing tennis at age five, being introduced to the sport by her father, Sergio. She has won three WTA titles: ‘s-Hertogenbosch (2015), Linz (2018) and Montreal (2021).
Her breakthrough happened at Wimbledon 2012, when she reached the fourth round on her second appearance at The Championships. After her successful run at the grasscourt Grand Slam, she made her Top 100 debut in the WTA rankings. Six years later, in 2018, Giorgi reached her first major quarterfinal at Wimbledon, which remains her best Grand Slam result.
Giorgi reached her career-high WTA ranking of No.26 in October 2018.
Not all of the outfits work, but I like her style overall. It’s a bit different to all the others and it suits her look.
CLT, her style is definitely original, and consistent. The aesthetic has something in common only with a number of Adidas by Stella McCartney designs from the past, that had floral prints and pastel colors. Stella had that phase, if you remember, but her cuts were completely different.
Just curious Marija, does Giomila work with any other tennis players? Also is her mother connected with Giomila in any fashion, form or design? It may be just my observation but Camila and her family (especially her father) seem a bit of a tennis clique; you never really see Giorgi engaging with any other players, and her greetings at the net after a match are cold and seem forced.
Jim, only Camila is wearing these outfits on the WTA Tour. I remember when I was writing about Giomila the first time, in April 2021, when Camila announced the partnership, I pointed out that Camila is just their ambassador. Even though the company is a blend of her first and last names, Camila called it a collaboration and not ownership. We can safely assume that her mother is behind the brand, but there is no mention of her, or any other name, on their About page. Still, it’s been pointed out in the media many times that Camila’s tennis looks are designed by her mother.
I’ve been following WTA for twenty plus years, Camila’s matches have been some of my favorites, her style of play and tennis dress fashion are always a plus for women’s tennis!
Camila’s style is unique and lovely and make her look elegant compared to the clothing of Nike. The only designer that produced lovely women’s tennis outfits is Stella McCartney. These women have a true understanding of style. Perhaps Nike could employ Stella and Camila’s mom as consultants and designers. Look at what Stella did for Adidas.
I enjoy watching Camila playing and interested in what her mom created her for that particular tournament to wear.