In our 2022 Australian Open fashion overview we noted that the 2017 French Open champion Ostapenko was no longer partnered with Adidas, but we couldn’t recognize the logo of her new clothing sponsor. Now we have the information: it is a young Latvian activewear brand called DK ONE. Their slogan is “Play and win”.
The idea for DK ONE originated in 2017, when Daniela, a women’s tennis player and trainer, designed her first tennis dress. Since a lot of people were impressed by the look and comfort of the dress, Daniela decided to take her passion to the next level and create more clothes. The first DK ONE brand presentation took place in June 2018. The company’s offer now includes activewear for women, men and children.
At the 2022 Sydney Tennis Classic and the Australian Open we could see Ostapenko in DK ONE apparel. The company is growing fast, as after only a few years of existence they already have a Grand Slam champion and WTA world No.25 player as their representative.
UPDATE: At the February 7-13 St. Petersburg Ladies Trophy, Ostapenko is wearing Nike, so it looks like transition to DK One was only temporary. (photos: Jimmie48)