Even though it looks like tournaments are dominated by Nike fashion, as so many top stars promote the Swoosh, the 2022 Australian Open delivers what seems to be a more diverse than ever tennis fashion scene. As you will see in our latest Grand Slam fashion overview, players are representing a wide variety of brands. Even big names, such as Sofia Kenin and Leylah Fernandez, are bringing brand new logos to the tennis courts.
Photos are by Jimmie48.
Elina Svitolina, Simona Halep, Paula Badosa, Aryna Sabalenka, Madison Keys, Marta Kostyuk, Donna Vekic, Amanda Anisimova, Belinda Bencic, Petra Kvitova, Sloane Stephens and others are debuting the NikeCourt collection characteristic for its asymmetrical cuts, contrasting thick lines in different directions that bring visual interest, and the color palette of vibrant coral, burgundy and orange.
The above photo shows Svitolina in the red version of the Nike Spring Court Dress, which is inspired by the company’s iconic chevron from the original Windrunner jacket. The dress features asymmetrical neckline, taping and skirt pleats.
From Nike’s latest assortment of women’s tennis shoes, the Ukrainian traditionally picked the React Vapor NXT model.
Making her main-draw debut at the Australian Open, Raducanu also wears the Nike Spring Court Dress, but a more subdued version, predominantly white.
Marta Kostyuk rocks this wonderful Nike Melbourne Slam Tank, a modern nod to a classic tennis polo, and the Nike Melbourne Slam Skirt, a flirty, visually dynamic design.
The 2019 Aussie Open runner-up Kvitova pairs the red version of the Nike Spring Court Dress with the Nike Air Zoom Vapor Pro women’s tennis shoes.
Naomi Osaka is honored with a custom Nike dress in pink/blue/white/teal blue. Just like other ladies sporting the Swoosh logo, the defending champion has an asymmetrical, colorblock design. Just to mention, the Japanese has also introduced her new tennis racquet, a seventh generation Yonex EZONE.
The four-time Grand Slam champion Osaka has custom Nike butterfly shoes that pay homage to the moment last year when a butterfly landed on her face during a match in Melbourne.
Adidas’ Melbourne 2022 collection is a nod to the Great Barrier Reef, with its blurry blue, coral and brown shades that blend into each other. Reinforcing Adidas’ effort to stop the use of virgin polyester by 2024 and reduce plastic pollution, the high-performance apparel is made with Parley Ocean Plastic.
Garbine Muguruza’s Adidas dress combines orange and blue tones. Asymmetrical skirt pleats, elastic waistband and racerback characterize the silhouette of this item.
Maria Sakkari paired a simple white tank with the Adidas Melbourne Match Skirt and Adidas Barricade women’s tennis shoes.
New Adidas representative Clara Tauson opted for the Adidas Melbourne Match Tank and a white skirt.
Fila-sponsored WTA players are sporting two collections in Melbourne: the Foul Line collection and the Baseline collection.
Top-ranked Ashleigh Barty wears navy geometric print separates: the Fila Foul Line Racerback Tank and the matching Foul Line Skirt, also available in classic white with print taping. The home star’s new shoes are the flame scarlet / white / navy colorway of the Axilus 2 Energized.
Shelby Rogers promotes Fila’s Baseline collection, that she first introduced in Adelaide at the start of the season. Here we can see the American in the Baseline Dress, featuring front and back princess seams, contrast color sleeve and neck rib binding, and a deep V-neck back design. The Baseline collection pairs with the hot coral / festive fuchsia / white colorway of the Axilus 2 Energized women’s tennis shoe.
Former Fila representative Sofia Kenin announced partnership with FP Movement during the Australian Open, becoming the first WTA player to promote that brand.
Asics‘ leading representative Iga Swiatek debuted their latest apparel in a watercolor print that combines lavender, light blue and neon yellow. The Pole’s Asics shoes match the color scheme.
Alize Cornet, Danka Kovinic and other Lotto stars sported white outfits with an orange colorblock on the back and orange dots on the skirt.
Above we can see the back of Aleksandra Krunic‘s vibrant Mizuno look.
Anastasia Pavlyuchenkova‘s Lacoste style includes a green short-sleeved polo and a navy skirt featuring a large striped side slit.
Lacoste‘s Anett Kontaveit was in Wimbledon mood in terms of fashion.
Camila Giorgi is the only one on Tour wearing Giomila outfits.
Coco Gauff stands out with this bright orange New Balance skirt and a blue/purple ombre figure-flattering tank tucked in.
Dayana Yastremska sports Yonex separates: a neon yellow tank and a navy skirt with contrasting print waistband. In doubles, the Ukrainian wore a navy dress with yellow and print accents around the neckline and armholes.
For the first time ever, Lululemon is serious about expanding into the tennis world. Daria Saville and Leylah Fernandez are representing their brand in Australia. The company’s logo is very subtle, but it would be good that they make it more prominent, at least on professional athletes.
Nicole Melichar-Martinez is wearing the Ulysses Challenge Tank and Ulysses Challenge Skirt by Neptune Athletics. The wave design on the tank, as well as the dominant royal blue and green color palette are obviously inspired by Australia.
Ajla Tomljanovic entered the new year with a new apparel sponsor, Original Penguin.
Jelena Ostapenko, once a prominent Adidas representative, is now dressed in other tennis apparel. Does anyone recognize this logo? Here’s a close-up.
Liudmila Samsonova rocks the Lucky in Love x K-Swiss Got The Pleat Dress, a super soft pleated design featuring an all over black/white print and a neon coral contrast zipper track at back. Here you can find more information about this collaboration.
Barbora Krejcikova wears practically identical Head separates to those in which she won the French Open last year.
What do you think about this year’s WTA fashion at Melbourne Park? Who was your best-dressed player? I would pick Nike separates (the sleeveless tank and skirt), followed by New Balance’s rainbow look.
AUSTRALIAN OPEN FASHION THROUGH THE YEARS:
- 2020: Nike splashes the courts with watercolor prints, Adidas goes purple, Fila brings colorful play
- 2019: Oceans, tattoos, ’90s inspire the 2019 Australian Open WTA fashion
- 2018: New sponsorships, No.1 player in no-name clothes, the tale of the jumpsuit
- 2017: Edgy prints, layers, and retro styles
- 2016: All the WTA fashion trends in Melbourne: Crop tops, hightop shoes, sunny colors
Nike’s tank and skirt look nice, kind of cheeky but the colors could be better. Garbine has nice dress but Adidas could did better. Fila and Asics disappointed once again. After couple of years, Lotto surprised me – their clothers looks very nice – finally. But my heart wos conquered by Head – they show that there is no need to make some new collection for each big tournament – and that’s great.
And that’s very interesting that more and more players are wearing some unknown brands – despite the reasons – that’s very intreresting. It gives us more variety on the court.
Mateusz, interesting that you appreciate Head not making a new collection. I understand your perspective. Maybe a better choice would be to start 2022 with a new collection and then repeat it as much as they want.
My favorite are Mugu and Anett Dress…Nike dress suits good, but color is not attractive for the Australian summer… Fila have good collections, i saw in their catalog for 2022, but we didn’t see it on the court… Mizuno and Lotto looks cool, I like them… New Balance and Adidas have a similar idea…Kenin dress is nice, but too elegant…Barbora outfit is like her, irrelevant.
Which brand is Danielle Collins wearing?
Amy, Danielle looks to be wearing Alo Yoga apparel (although she’s not sponsored by them), and Adidas visor. She used to be sponsored by New Balance.
I agree with you Marija in making new collection in the beginning of the year and then reusing it throughout the year. But one thing is for sure, Australian Open does bring out the colors!
Jelena Ostapenko teamed up with Latvian brand DK ONE.
1dkone, thanks for letting me know! I will share the news in a separate post!