Adidas finally confirms Svitolina sponsorship


Elina Svitolina showed up at Wimbledon in the Adidas Lawn Dress Pro, but only on the day of her impressive fourth-round victory over Victoria Azarenka did the sportswear giant officially confirm the new sponsorship deal.


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Svitolina returned to competition in April after maternity leave and became the fourth-lowest-ranked player to win a WTA title when she won Strasbourg in May. The former world No.3 had been working on her comeback without her long-time apparel sponsor, Nike. During the initial months of her return, she supported a small brand called Paka from her home country.

Subsequently, she began to be seen wearing Adidas, but the renowned brand remained quiet about their relationship. Finally, on Sunday, just before Svitolina’s fourth-round match at Wimbledon, Adidas warmly welcomed her to their family with an Instagram post.

Discover the details about the new Adidas collection specifically designed for the grass-court Grand Slam. To gain a comprehensive understanding of the latest trends in tennis fashion, be sure to read our article titled “Wimbledon 2023 fashion trends: White apparel and the return of colored undershorts.”


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