Wimbledon 2023 fashion trends: White apparel and the return of colored undershorts


It’s time for our Wimbledon 2023 fashion overview. This year marks a notable difference in the dress code, as players are allowed to wear colored undershorts for the first time since 2013. The change comes in response to the requests from WTA players, who complained about the anxiety they felt dressed in all-white while being on their period.

Venus Williams Wimbledon 2023

Venus Williams has skillfully incorporated foil iridescent elements, side ruching ties, and jacquard detailing into her latest EleVen clothes. Several pieces in the collection boast leopard pattern accents, adding a touch of fierceness to white ensembles. The American tennis legend confidently chose the Victory Tennis Tank and Victory Tennis Skirt for her first-round match.

Elina Svitolina at Wimbledon 2023

Elina Svitolina is playing her first Grand Slam in Adidas gear. The Ukrainian has opted for the stunning Adidas Lawn Dress Pro, which boasts a captivating flouncy asymmetrical hemline.

Elena Rybakina Wimbledon 2023

Defending champion Elena Rybakina, who switched from Adidas to Yonex at Roland Garros, continues to wear Adidas Avacourt tennis shoes. As you can see, she is embracing the relaxed clothing rules and wearing black shorts.

Iga Swiatek at Wimbledon 2023

While world No.1 Iga Swiatek maintains her loyalty to her long-standing shoe choice for now, the Asics Gel Resolution 9. Meanwhile, her partnership with Roger Federer’s On has garnered significant attention and generated substantial exposure for this exciting new collaboration.

Petra Kvitova at Wimbledon 2023

The Nike London collection combines regular mesh and open hole mesh sections.

Bianca Andreescu at Wimbledon 2023

Two-time Wimbledon champion Petra Kvitova and former US Open champion Bianca Andreescu both opted for the Nike London Slam Dress, whose four racerback straps and a cutout are nicely complemented by a double-layered skirt.

Nike Vapor Pro 2 AC White/Kelly Green Women's Shoes
Nike Vapor Pro 2 AC White/Kelly Green Women’s Shoes

Kvitova’s footwear is the Nike Vapor Pro 2, while Andreescu wears Nike Zoom Vapor 11.

Nike Vapor Zoom 11 tennis shoe, white with green accents
Nike Zoom Vapor 11 AC White/Kelly Green Women’s Shoes

Anett Kontaveit at Wimbledon 2023

Estonia’s Anett Kontaveit played the final tournament of her tennis career in this timeless Lacoste Spring Tennis Pleated Dress. A ribbed collar and pleated skirt give this piece its classic look. The dress incorporates a concealed extended zipper placket on the front, ensuring a seamless and sleek appearance. The contrast binding at the armholes provides a striking visual contrast, while the built-in shortie offers convenience and functionality. Finishing touches such as the contrast topstitching at the hem elevate the dress with exquisite attention to detail.

Ekaterina Alexandrova in Fila at Wimbledon 2023

Ekaterina Alexandrova sports Fila‘s White Line collection, in particular the White Line Lasercut Crossback Tank and White Line Lasercut Skirt. The ensemble features double-crossed back straps, intricate lasercut detailing, and a lace-like skirt hem, making it the perfect choice for those who love feminine silhouettes.

Belinda Bencic in white Asics dress at Wimbledon 2023

Belinda Bencic plays her first Wimbledon in Asics, donning a dress with a red accented V-neck and small collar.

Leylah Fernandez in white Lululemon ensemble at Wimbledon 2023

Leylah Fernandez proudly promotes Lululemon, showcasing their Everlux Asymmetrical Tennis Tank Top paired with the Mesh Pleats Mid-Rise Mini Tennis Skirt.

Coco Gauff in New Balance dress at Wimbledon 2023

Coco Gauff‘s brief appearance at this year’s Wimbledon was in New Balance attire.

Sofia Kenin in FP Movement dress at Wimbledon 2023

Sofia Kenin represented FP Movement in the Swing of Things Dress, a classic pull-on style with a pleated bottom skirt and built-in performance shorts.

Marta Kostyuk in Wilson dress at Wimbledon 2023

Marta Kostyuk looked stunning in the sophisticated Wilson Winning Tennis Dress. The dress includes an elegant pleated skirt and a practical front zipper, allowing for adjustable coverage. Adding a touch of playfulness, a stylish lower back cutout is accentuated by a striped band, creating a cool and fashionable look.

Petra Martic plays tennis at Wimbledon 2023

Petra Martic endorses J.Lindeberg. The Dagmar Dress blends retro style with modern luxury. To create a timeless aesthetic, designers incorporated a resort collar and contrasting stripes at the sleeve ends.

From Venus Williams’ EleVen collection to Nike’s London line, and the elegant choices of Lacoste and Fila, the tennis fashion showcased at Wimbledon has captivated fans worldwide. These athletes have proven that style and athleticism can coexist, adding an extra layer of excitement to this prestigious tournament.



  1. For me Leylah Fernandez stood out the best, its sexy, daring, and fun, it feels like homage to something Venus Williams or Sharapova would’ve worn back in the day.
    Venus Williams outfit on the other hand, the outfit looks just doesnt work on her, she looked like she just got out of the club, drunk, the outfit is very trashy/street walker.

    I would’ve picked Kostyuk as one of of the best dressed, but I dont really like her attitude towards Russian & Belarussian players.
    Sofia Kenin dress look oversize for her body type, perhaps too relaxed on the skirt.
    Alexandrova’s outfit looks like a cut from table cloth
    Nike basically recycled from the beginning of the year, not impressed, I remembered NIke used to make different shape of dresses for every slam, now they got lazy, just changing the print pattern and keep the same dress
    Adidas assymetrical dress is ok, has unique feminine element, but somehow no players bringing out the wow factor like Serena or Maria when they were on tour.

  2. Ric, I’ve been thinking about it, the WTA is yet to get a fashion icon of Serena’s or Maria’s calibre. Naomi was close, but not there yet. Marta Kostyuk’s dress would be my top choice — lovely silhouette, nice front zipper, the back also looks super appealing, although you can’t see it in this photo. I can understand what you’re saying about Venus, but I feel she pulls of those nightclub looks very well, she doesn’t look trashy to me.

  3. I miss the days where nike would unveil a unique dress for both Serena and Maria. adidas was in the mix too when stella mccartney was designing dresses for wozniacki. If andreeva continues to do well, i could see her being the next player to wear exclusive dresses.
    Wilson are really elevating their style- Marta’s dress is fantastic.

  4. Karo, I keep thinking about that period. It was a golden era of tennis fashion. I see it only now, from this perspective. At that moment, it all seemed just normal. I hope that we will once again experience such an era, but I don’t see it coming soon enough. I would also add Ana Ivanovic and Maria Kirilenko to that mix.

  5. Hi Marija,
    Yes, i really loved this period of tennis- i recall scouring the internet for any updates regarding the dresses to be worn at upcoming grandslams. The anticipation of what serena, maria etc would wear was sometimes more thrilling than the actual draw coming out! That level of excitement is just not there and as you said, probably wont be for some time. I agree, ivanovic and kirilenko wore some really memorable dresses. For me, kostyuk’s collaboration with wilson is the most interesting aspect of tennis fashion right now.


Please enter your comment!
Please enter your name here