In January 2023, Marta Kostyuk became the first complete Wilson ambassador, with her racquets, tennis shoes and clothing all bearing the “W” logo. Little did we anticipate that this partnership would transcend the boundaries of sport, culminating in a breathtaking collaboration for one of the most significant days in the Ukrainian tennis player’s life – her wedding.
While Wilson had already elevated Kostyuk’s on-court fashion to unprecedented heights with their meticulously designed tennis apparel, the revelation that they had delved into the realm of bridal fashion took everyone by surprise. The 21-year-old WTA star exchanged vows in a romantic ceremony in Cyprus this month, adorned in a bespoke creation by none other than Wilson. The sporting goods company, known for their expertise in crafting cutting-edge sports gear, seamlessly transitioned into the world of bridal couture to curate a truly enchanting ensemble for Kostyuk’s special day.
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Both bride and groom graced the occasion in Wilson’s exceptional designs. Kostyuk, sharing a glimpse into the behind-the-scenes process, took to Instagram to showcase sketches and photos of her ethereal V-neck gown, adorned with exquisite embroidery:
Wilson has always supported my dreams on the court, but my relationship with the brand goes far beyond tennis. A big shoutout and huge thank you to the talented team there that worked around my demanding tour schedule to make another dream come true; a custom, one-of-a-kind wedding dress that turned out even more amazing than I could have imagined.
“Honored to be a part of your special day,” Wilson responded to Kostyuk’s social media post.