Just as her recent practice apparel hinted, Ons Jabeur is no longer promoting Lotto and has started a historic new partnership with the emerging Saudi Arabian brand, Kayanee. The Tunisian debuted the new cooperation in her first-round match at the Australian Open on Monday.
Securing victory in her Melbourne opener, world No.6 Jabeur not only triumphed on the court but also started a new chapter in her personal style and the broader tennis landscape. In a historic move, the three-time Grand Slam finalist became the pioneer in sporting a fitness brand introduced by Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), under the visionary leadership of Princess Reema bint Bandar Al-Saud.
As reported by journalist Reem Abulleil, Kayanee has signed a five-year contract with Jabuer and they prepared an exclusive tennis line for the highest-ranked African and Arab tennis player in WTA and ATP rankings history.
.@Ons_Jabeur debuting her Kayanee kit at the Australian Open pic.twitter.com/8xvUZipPVn
— Jimmie48 Photography (@JJlovesTennis) January 15, 2024
“Now is the right moment for Ons to advance to the next level. Our efforts have been dedicated to establishing the Ons brand platform, and selecting the right partners is crucial at this stage,” remarked Jabeur’s agent, Adel Aref.
Jabeur’s first outfit in collaboration with Kayanee is a short-sleeve top and a skirt, featuring an ombre effect that blends various beige shades seemingly inspired by the desert sands.
The outfit is horrible. Just like the treatment of women in Saudi Arabia.
Agree with CLT-love Ons, but how can anyone in good faith partner with a Saudi backed brand?
I don’t mind her representing a Saudi brand. I am sure that she has a good agreement with them and that she has carefully considered all aspects of this partnership with her team. I am sure that Ons’ influence can only bring benefit to everyone.