Just as her recent practice apparel hinted, Ons Jabeur is no longer promoting Lotto and has started a historic new partnership with the emerging Saudi Arabian brand, Kayanee. The Tunisian debuted the new cooperation in her first-round match at the Australian Open on Monday.
Securing victory in her Melbourne opener, world No.6 Jabeur not only triumphed on the court but also started a new chapter in her personal style and the broader tennis landscape. In a historic move, the three-time Grand Slam finalist became the pioneer in sporting a fitness brand introduced by Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), under the visionary leadership of Princess Reema bint Bandar Al-Saud.
As reported by journalist Reem Abulleil, Kayanee has signed a five-year contract with Jabuer and they prepared an exclusive tennis line for the highest-ranked African and Arab tennis player in WTA and ATP rankings history.
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“Now is the right moment for Ons to advance to the next level. Our efforts have been dedicated to establishing the Ons brand platform, and selecting the right partners is crucial at this stage,” remarked Jabeur’s agent, Adel Aref.
Jabeur’s first outfit in collaboration with Kayanee is a short-sleeve top and a skirt, featuring an ombre effect that blends various beige shades seemingly inspired by the desert sands.