Tunisia’s Ons Jabeur, after a decade spent with Lotto sportswear, is set to make waves in the WTA apparel world. Recent reports from tennis writer Reem Abulleil for the National News reveal that the first African and Arab woman to contest a Grand Slam singles final has reportedly inked a groundbreaking deal with Kayanee, a Saudi-owned fitness brand led by Princess Reema bint Bandar Al-Saud.
This exciting collaboration will see Jabeur sporting a unique tennis line exclusively designed for her by Kayanee, a brand backed by the Kingdom of Saudi Arabia’s Public Investment Fund. The brand, launched last year, aims to champion women’s health and wellness endeavors within Saudi Arabia.
In a statement to the National News, Princess Reema expressed her honor in teaming up with Jabeur, hailing her as a “phenomenal athlete” and a role model for resilience and determination. Beyond fitness, the collaboration aims to inspire young women globally to pursue their dreams on the international stage.
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Ahead of her participation as the sixth seed at the upcoming Australian Open, Jabeur teased her affiliation with Kayanee through social media posts featuring her sporting their attire during practice sessions in Melbourne.
Notably, Jabeur has been a vocal advocate for Saudi investments in tennis, aligning with the sport’s growing presence in the kingdom. Saudi Arabia has recently gained attention as a burgeoning destination for tennis events, hosting the ATP Tour’s Next Gen ATP Finals and even potentially aiming to host an ATP Masters 1000 event and the prestigious WTA Finals in the future.
Jabeur’s involvement extends beyond endorsements as she and Aryna Sabalenka made history by playing an exhibition match in Riyadh, marking the first women’s tennis event in the kingdom. At last year’s US Open, Jabeur voiced her enthusiasm for a potential WTA Finals in Saudi Arabia, applauding the country’s evolving stance on promoting sports and providing opportunities, especially for women. (source: Tennis.com)