The US Open is traditionally the most fashionable tournament in tennis, and this year’s edition is no exception. As part of our Grand Slam fashion overviews, let’s explore what the top sportswear brands prepared for the biggest WTA stars in New York.
The standout outfits of the tournament are undoubtedly the day and night ensembles created by Nike for Naomi Osaka. Collaborating with designer Yoon Ahn, the two-time US Open champion embraced Harajuku-inspired fashion with stunning results. For evening sessions, Osaka’s black dress features a striking shiny white bow on the back, cascading elegantly over four tiers of ruffles, capturing the essence of Japanese subculture.
Her look is completed with pearls in her hair and a bomber jacket, where a bold contrasting bow and delicate tulle lace borders on the low hemline add to the drama. Even her shoes carry the bow motif, with small bows adorning the backs.
For day matches, Osaka dazzled in a vibrant green dress. While some might argue that such an extravagant outfit is excessive for the tennis court, it’s precisely this level of boldness that tennis fans crave at Grand Slams. And with Osaka’s star power, she pulls it off effortlessly.
2023 champion Coco Gauff made a statement at the US Open, debuting her new signature New Balance sneaker and rocking dark and light versions of a daring cut-out dress in blue and yellow. For her first match, she opted for a sky blue skort dress with minimalistic branding, accented by yellow and white stripes, a crossover back, and a vibrant yellow headband. 
The American’s look was trend-driven yet true to her tennis-core style, accessorized with a beaded bracelet, silver earrings, and an Olympic-themed necklace.
Gauff’s colorful New Balance Coco CG2 tennis shoes, featuring her initials and nods to the Statue of Liberty, reflect her current life journey, as she described them as embodying who she is today.
Another New Balance representative, Heather Watson, sported teal blue separates: a cropped zipper top paired with a classic pleated woven skirt featuring an elastic waist with a striking yellow stripe detail.
Adidas isn’t shying away from fashion risks with the latest collection, which showcases bold colorblocks, strategic cutouts, pleats, and rich textures that infuse contemporary creativity into tennis fashion. The standout piece is Elina Svitolina‘s Adidas Fall Slam Pro Wow Dress, a lightweight, long-sleeve design packed with unique features like front armhole cutouts and pleats that surprise by only appearing on the sides. Breathable mesh panels and HEAT.RDY moisture-wicking technology ensure comfort and ventilation.
Svitolina completes her look with the latest Adidas Avacourt 2 tennis shoes in a striking blend of aqua, cobalt, and purple.
For a more understated look, Adidas offers the classic racerback Fall Slam Premium Pro Dress, as seen on Caroline Wozniacki. The Dane’s shoe of choice is Adidas Adizero Cybersonic White/Cobalt.
Jessica Pegula showcases her versatility by wearing both the simple racerback dress and the extravagant long-sleeved one.
Kristina Mladenovic opts for minimal coverage with the Adidas Fall Slam Pro Crop Tank, perfectly paired with the cobalt blue Adidas Fall Slam Pro Match Skirt which features side pleats with contrasting accents for a stylish and dynamic look.
Mladenovic’s doubles partner, Zhang Shuai, represents Asics in the new Asics Fall Match Actibreeze Tank, paired with matching 2-in-1 Fall Match Short in a watershed rose hue with orange accents. The outfit incorporates ACTIBREEZE ventilation technology, providing optimal comfort during intense matches.
Two-time Grand Slam finalist Jasmine Paolini paired the V-neck Asics tank with a skirt featuring contrast binding on the sides and back hem, a built-in shortie, and a shaped hemline.
World No. 1 Iga Swiatek‘s On looks combine sleeveless tops and pleated skirts in an ombre effect, featuring a colorway of blue, pink, and white.
For footwear, Swiatek wears the On The Roger Pro 2 model, which offers updated durability and traction with a rubber compound and a pattern designed to optimize grip and allow for sliding on hard courts.
Emma Navarro and Fila bring a fresh take on classic tennis style, blending timeless elegance with a modern twist. The American player is dressed in off-white pieces from the Casa collection, featuring the Fila Casa Challenger Seamless Polo Tank—a chic V-neck top with a cropped cut, striped ribbed collar, racerback design, and seamless construction for maximum comfort. She completes the outfit with the Fila Casa Challenger Seamless Skirt, which boasts overlapping front pleats and a ribbed waistband accented with stripes.
Navarro rounds out her look with crisp white Fila Axilus 3 tennis shoes.
Zheng Qinwen and Paula Badosa are embracing the vintage green shade of Nike’s Fall Slam Tank, which can be perfectly paired with the matching Nike Women’s Fall Slam Skirt for a cohesive look. The tank, equipped with Dri-FIT ADV technology, is slightly cropped with a racerback design and has a performance mesh panel on the lower back.
The skirt’s elastic waistband features a subtle stripe and a mesh construction for enhanced breathability. It includes inner shorties with drop-in pockets for convenient storage and a longer back hem for added coverage. Side hem vents are also incorporated, allowing for greater mobility on the court.
Before the US Open, we provided an in-depth look at Aryna Sabalenka‘s fuchsia Nike Fall Slam Dress, complete with photos from her photoshoot in Indian Wells. In New York, Sabalenka showcased both the vibrant fuchsia dress, featuring a bold contrast mesh panel on the back, and a sleek black version of the same design.
Donna Vekic consistently exudes elegance in her Donna Sport line, a segment of Uomo Sport. She sports a chic short-sleeve top in classic blue with white highlights around the neck and on the shoulders, perfectly paired with a solid red pleated skirt featuring a high waistband. This simple yet stylish ensemble highlights the Croatian’s impeccable taste.
Marta Kostyuk‘s Wilson dresses have been turning heads at tennis tournaments this year, and her neon yellow outfit for the US Open is no exception—it’s just as eye-catching and memorable.
Elena Rybakina represented Yonex in the pink 2024 NYC Dress, featuring a classic racerback silhouette with a sleek linear print. The dress is equipped with VeryCOOL moisture-wicking technology and includes a breathable mesh insert at the upper back, while a subtle slit on the left side of the skirt enhances both mobility and style.
2021 US Open finalist Leylah Fernandez promotes Lululemon in a pleated dress.
2017 US Open champion Sloane Stephens rocks FP Movement‘s Easy Does It Dress, crafted from a soft, smooth fabric with four-way stretch that moves with your body. The dress features built-in shorts, a sporty silhouette, and a daring open back with ruched detailing.
The US Open courts have once again served as a vibrant canvas for fashion expression, innovation, and trendsetting. This year’s tournament showcased an impressive array of outfits, blending performance with high fashion to captivate audiences worldwide. Which player’s tennis fashion caught your eye the most? Share your favorite styles and standout looks in the comments below!
US OPEN FASHION IN RECENT YEARS:
- 2023: A close look at 20 brands and 28 different outfits
- 2022: Queen Serena’s Nike glam, Coco’s signature shoe, and more
- 2021: Nike offers a lot of variety, Osaka & Gauff impress with custom looks, Fila launches two retro-inspired collections
I like Kristina’s outfit, and the Fila, Wilson and Lululemon. Sorry, but in my opinion Donna Vekic looks frumpy and uncomfortable.
Loving the fashion highlights from the US Open 2024! ????✨ The styles are as exciting as the matches!