US Open apparel: A close look at 20 brands and 28 different outfits

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Wilson Blade 9

Get ready for the last Grand Slam fashion overview in 2023! The US Open is an exciting tennis style spectacle with 128 women in the singles main draw representing over 20 companies and many more different outfits. Let’s check out the newest trends in sports clothing and enjoy the amazing world of women’s tennis fashion.

Iga Swiatek's On apparel at the 2023 US Open

World No.1 and defending champion Iga Swiatek is the sole representative of On apparel. The Pole dons their ombre separates, a light and a dark version.

A light version of Iga Swiatek's On outfit at the 2023 US Open

When it comes to shoes, the transition from Asics has not happened yet, as the four-time major champion continues to wear her Gel Resolution 9s.

Caroline Wozniacki in blue Adidas leotard at the 2023 US Open

Caroline Wozniacki confidently shows her toned post-pregnancy physique in a stylish blue Adidas leotard, part of a unique transformative Fall Slam Pro Set from the New York collection. The Dane’s shoe is the Adidas Adizero Cybersonic in royal/flash aqua colorway.

Jessica Pegula in a blue Adidas two-piece set from the New York collection

Unlike Wozniacki, Jessica Pegula chose more coverage, so she added the detachable pleated skirt to her Adidas Fall Slam Pro Set. The American’s Barricade tennis shoes in royal and off-white perfectly match her ensemble, as well as her $90,000 Swiss luxury watch with the world’s first random guilloche blued titanium dial.

Karolina Muchova's Adidas outfit at the 2023 US Open

Karolina Muchova paired the Adidas Fall Slam Match Tank Pro with the brand’s new reversible skirt which has a solid color on one side and a stripe print on the other.

Victoria Azarenka's Nike outfit at US Open 2023

Nike-sponsored Victoria Azarenka is another mom on Tour who feels most comfortable in a leotard. The three-time US Open finalist added a splash of color with her sunny yellow Nike Vapor Pro 2s.

Madison Keys in a colorful Nike dress at the 2023 US Open

Madison Keys wears a light and refreshing Nike Fall Day Slam Dress that brings Australian Open vibes with its lively print adorned with sun, fish, and flowers.

Petra Kvitova in Nike's New York collection

Petra Kvitova mixed and matched two tanks and skirts from the Nike New York collection. Here we can see the red version of the Fall Slam Tank and the layered, asymmetrical Fall Day Slam Skirt.

Aryna Sabalenka in custom Nike dress at the 2023 US Open

The 2023 US Open marks a fashion milestone for Aryna Sabalenka, who got her first custom dress by Nike. The Belarusian completes her look with the NikeCourt Zoom NXT tennis shoes in noble red.

Venus Williams' pink EleVen outfit at the 2023 US Open

Venus Williams chose hot pink tank, skirt and leggings by EleVen. The WTA fashion icon who recently introduced red lipstick to the court also had a pink bun and large hoop earrings.

Ajla Tomljanovic's US Open 2023 outfit by Original Penguin

Ajla Tomljanovic made her long-awaited but eventually short-lived return to action in a memorable Original Penguin set consisting of a long-sleeved crop top and an asymmetrical colorblock skirt. The Australian’s tennis shoe is the Wilson Kaos Rapide SFT.

Marta Kostyuk in yellow Wilson tennis dress at the 2023 US Open

As Wilson celebrates the 45th anniversary of being the official tennis ball provider for the US Open, Marta Kostyuk rocks their neon yellow tennis dress and footwear.

Elena Rybakina in colorful Yonex dress at the 2023 US Open

Elena Rybakina is in the blue version of an abstractly printed Yonex dress from the collection inspired by fruits and vegetables.

Camila Giorgi's dress at the 2023 US Open

Italian trendsetter Camila Giorgi graced the court in a Giomila dress crafted from ultra-soft stretch velvet in a timeless blue marble hue.

Karolina Pliskova in Fila Heritage collection at the 2023 US Open

Fila tennis stars debuted the latest Heritage collection. The 2016 US Open finalist Karolina Pliskova is seen here in the Fall Heritage Court Tank and Fall Heritage Pleat Woven Skirt. Playing doubles with Donna Vekic, the Czech wore an ultramarine green ensemble: the Fall Heritage Racerback Tank and Fall Heritage Knit Skirt.

Ekaterina Alexandrova in Fila Heritage collection at the 2023 US Open

Ekaterina Alexandrova sported the Fila Heritage Dress and the newly-launched Mondo Forza tennis shoes.

Coco Gauff's red New Balance ensemble at the 2023 US Open

Coco Gauff sported both the red and neon yellow variant of her striking New Balance crop top and a corresponding skirt. The highlight of her outfit is the latest “City Brights” colorway of her signature Coco CG1 tennis shoe.

Coco Gauff's yellow New Balance ensemble at the 2023 US Open

Belinda Bencic promotes Asics in the Fall Match Dress, a classic polo design with a modern twist. The aquamarine blue item with contrast tape accents on the sides features a ribbed collar with stripe detail and two-button placket. Mesh fabric racerback with a keyhole cutout contributes to proper ventilation, alongside a moisture-wicking fabric.

Belinda Bencic's Asics dress at the 2023 US Open

Leylah Fernandez introduced Lululemon‘s unique V-Waist Cropped Tennis Tank Top and V-Waist Mid-Rise Tennis Skirt. The Canadian’s footwear choice is On.

Leylah Fernandez in Lululemon apparel at the 2023 US Open

Bernarda Pera nurtures Lacoste‘s refreshed classic sporty style. The American’s green/white colorblock Fall Players Dress features a self-fabric collar with zippered placket.

Bernarda Pera in Lacoste tennis dress at the 2023 US Open

Sloane StephensFree People Movement dress includes bold waist cutouts and intricate strappy back with pop color binding.

Sloane Stephens in FP Movement dress at the 2023 US Open

Arantxa Rus‘ outfits always feature the fierce thunderstorm logo of her sponsor, Hydrogen. In her latest ensemble, the logo takes on a daring neon yellow tiger print twist.

Arantxa Rus in Hydrogen apparel at the 2023 US Open

Ons Jabeur‘s Lotto Fall Tech Print Top is a V-neck design with an asymmetrical print on front and back. The Tunisian pairs it with a pure black Lotto Squadra Skirt.

Ons Jabeur in Lotto at the 2023 US Open

Veronika Kudermetova dazzles in a pale pink Giorgio Armani (EA7) tennis dress which features a bold monochromatic python print and a unique asymmetrical hemline.

Veronika Kudermetova in Giorgio Armani dress at the 2023 US Open

After starting the season and winning Wimbledon without a clothing sponsor, Marketa Vondrousova has finally secured a clothing deal. The Czech launched her new multi-year cooperation with J.Lindeberg at the US Open.

Marketa Vondrousova's first tournament in J.Lindeberg apparel

Brazil’s Beatriz Haddad Maia represents Joma in bright orange apparel.

Beatriz Haddad Maia in Joma at the 2023 US Open

Martina Trevisan of Italy is in Diadora from head to toe.

Martina Trevisan in Diadora tennis outfit

From established brands to small companies carving their fashion identity, the US Open courts have been a canvas for self-expression, innovation, and trendsetting. The blend of performance and aesthetics continues to captivate audiences, making tennis a runway of inspiration for fashion enthusiasts around the world.

Which player’s tennis fashion caught your eye the most? Feel free to share your favorite styles in the comments below!

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11 COMMENTS

  1. Cant believe the best and worst outfit are from both of my least fav player.
    Worst – the shape just disgusting and inappropriate
    Best- Coco crop top for day and night out rocks

  2. This is the best US Open in terms of fashion in a long time. I have a lot of favorites: Leylah, Coco, Caro, Lacoste & Asics polo dresses are great, the fresh Nike print is very nice, as well as Wilson’s neon yellow dress.

  3. I like the all the Nike outfits (except Aryma’s), the fila Heritage and the Lululemon. Quite like all the smaller companies too. The Armani looks kind of interesting but not everyone could pull it off. Venus looks terrible, Asics is a mess, and what, velvet? I don’t think so! And someone should get something better for Iga. I know she’s not much into clothes, but it’s a shame for the no 1 to look so drab.

  4. The variety of brands is great. A few years ago, tennis was dominated by Nike, Adidas and maybe a couple of players with Lotto or Lacoste. Loving the emerging brands coming through.
    Belinda’s Asics dress is so underrated- great cut and print. Asics have been the standout since they signed up Belinda.
    Leylah looks sporty and stylish, as does Marta, Caro, Coco, Soraya.
    Karolina P, Marketa V and Karolina M look good too.
    Not a fan of Iga’s outfit- think she looked better when sponsored by Asics.
    Nike and Yonex are fun prints. Great mix of looks, hopefully it continues into next year’s slams.

  5. Pegula’s outfit is UGLY and not very attractive to her body. Too many prints that don’t go together. Svitolina’s is not any better. You get cross-eyed looking at it. Adidas needs help this year!

    Love the Yonax outfits, both men and women! Love the colors and styles.

    Several of the womens outfits are showing too much skin – cover the middle! We’re not in a swimsuit/model contest while playing tennis!

  6. Target Brooklyn or Queens. please send of your athletic mens and women’s sleeved shirts to those sponsored by Lottoto the remaining singles and doubles players that are forced to wear the black print t-shirts that are soqking wet after 2 games in 80 degree weather.

  7. Worst by far is the Addidas frumpy rag skirt worn by Pegula and many other unfortunates. Best is Lululemon worn by Leylah Fernandez, and 2nd favorite is the neon yellow worn by Marta Kostyuk. Addidas, I no you’re able to redeem yourself in Melbourne 2024. FOR THE LOVE OF GOD, DO NOT RESURECT THIS OUTFIT!!!

  8. I love Madison Keys Nike dress I really think Adidas needs help this year- do not like the dress or the outfit worn by Caroline Wazniacki- it’s just not practical. Not many people have Caroline’s figure

  9. Whomever is designing for Adidas needs another job. The dresses with that half-striped garbage in the skirt is tacky AF. And the menswear is terrible, too. Too many stripes – going too crazy with the branding. Liked Leylah’s Lululemon outfit. Don’t know what Venus was thinking. She’s her own stylist, which is a big mistake. Nike always tends to look good, with the exception of Serena’s clothes, which I’m sure she played a part in designing.

  10. Wow – so true about Pergula’s outfit. I mean its for the woman who has everything, especially a big butt…what is up with that? I’ve been using Addidas equipment and sportswear for 30 years, but fashionable they are not! …& Jessica is worth about half $B !!!! She totally doesnt need the bucks, so if it makes her look bad, why wear it?

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